The McCain #MODIFRY campaign is an ingenious digital campaign from the Canadian brand that engages consumers on digital media in a way directly linked to their product. Powered by partnerships with YouTube stars and with the #MODIFRY campaign hashtag across social media platforms, the innovative initiative is a great way for the brand to market the convenience of the product but more importantly, it's versatility.
By engaging the community its built on its blog and inviting them to try out recipes created by others, McCain can successfully redirect momentum around the healthy eating movement by showcasing how the product can be incorporated with fresh ingredients.
The campaign also features highly shareable content featuring some of the YouTube stars partnering with the campaign whipping up their own #MODIFRY recipes in the McCain test kitchen.
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