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16 Healthy Eating Campaigns

From Aspirational Lifestyle Ads to Health-Endorsing Chocolate Flyers

— June 17, 2016 — Marketing
As consumers become increasingly aware of the effects of a poor diet, many brands are focusing their attention on healthy eating campaigns. Instead of the traditional dieting mantra of cutting back, these campaigns focus on the benefits of eating more balanced meals.

Many of today's healthy eating campaigns take an additive, rather than a restrictive approach to dieting. This means that they focus more on what consumers should be eating, rather than what they should be cutting out. For instance, there are a number of ads that encourage consumers to eat more nutritionally rich foods such as fruits, vegetables and yogurt.

Beyond a focus on healthier choices, there is also an emphasis on dietary changes. For instance, Cheerios released an ad that emphasis the benefits of gluten-free cereal. Another example is McCain #MODIFRY campaign, which urges to consumers to swap out unhealthy condiments for more nutritious toppers.
5.6
Score
Popularity
Activity
Freshness
16
Gluten-Free Cereal Ads
Gluten-Free Cereal Ads
This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance
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15
Health-Endorsing Chocolate Flyers
Health-Endorsing Chocolate Flyers
'SureSlim' Distributed Chocolate Flyers to Increase Registration
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14
Child Cooking Campaigns
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
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13
Monotone Yogurt Ads
Monotone Yogurt Ads
This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
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12
Dietary Halloween Ads
Dietary Halloween Ads
Subway's Halloween Ad Reminds Us to Watch the Calories
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11
Anti-Obesity Chef Campaigns
Anti-Obesity Chef Campaigns
Jaime Oliver Proposes a Sugar Tax for Sodas Sold in UK Restaurants
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10
Bizarre Cracker Commercials
Bizarre Cracker Commercials
Wasa's Funny Food Commercial Has an American Wowed by Swedish Health
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9
Local Food Delivery Campaigns
Local Food Delivery Campaigns
Foodora Outlines the Benefits of Its Local Food Delivery Service
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8
Aspirational Lifestyle Ads
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
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7
Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
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6
Plant-Based Protein Campaigns
Plant-Based Protein Campaigns
This Beyond Meat Campaign Uses Athletes to Explore Meat Alternatives
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5
Healthy Canned Soup Campaigns
Healthy Canned Soup Campaigns
'Healthy Request' is a Customer-Focused Campaign from Campbell's
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4
Heathy Produce Campaigns
Heathy Produce Campaigns
Price Chopper's Healthy Eating Campaign Encourages Better Food Choices
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3
Modified Recipe Campaigns
Modified Recipe Campaigns
The McCain #MODIFRY Campaign Encourages You to Get Creative
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2
Ugly Produce Campaigns
Ugly Produce Campaigns
Intermarche Defends Oddly Shaped Vegetables & Fruits to Reduce Food Waste
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1
Mocktail Bar Pop-Ups
Mocktail Bar Pop-Ups
Innocent's Brand Activation Promotes Healthy Drinking Habits
<