SureSlim created and distributed real edible chocolate flyers as a coupon incentive to increase registration for its weight loss program. The flyers were sent out to grocery stores, health food stores and bridal expos across South Africa.
The chocolate flyers came wrapped in clear plastic so the paper-sized bar of chocolate was visible. Etched in milk chocolate were the words "if you're serious about losing weight bring this delicious chocolate bar to any SureSlim branch and receive 20% off." When the bar is opened and flipped over, the back of the package contained a piece of paper that read "we see you've given in to temptation, don't worry we'll help you with that. Bring what's left of this chocolate bar and we'll give you 1% off for every block you haven't eaten."
This blunt and straightforward chocolate flyer is an attention-grabbing way to spread the word about SureSlim.