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30 Examples of Motivational Fitness Marketing

From Realistic Workout Ads to Branded Nutrition Apps

— June 16, 2016 — Lifestyle
These examples of motivational fitness marketing range from workplace nutrition programs to weightloss campaigns that center around realism rather than promoting something unachievable and too restrictive. In addition to commercials that encourage hard work and dedication as a means to weight loss success, other favorites include carb and calorie counting apps that are launched by household names in the food and beverage industry. A notable example is Atkins' carb counter app that falls in line with the late doctor's philosophy while translating his various diet manuals to a mobile medium that is more accessible for all.

Additional examples of motivational fitness marketing include honest body image videos like a segment by Buzzfeed that suggests that being open about food, weight and insecurities is the key to looking and feeling one's best while embracing the body you were born with. Similarly, a series of female-focused fitness ads like Sport England's 'This Girl Can' campaign offer support to athletes who are often underestimated in a male-dominated industry.
7.2
Score
Popularity
Activity
Freshness
30
Focused Supermodel Fitness Ads
Focused Supermodel Fitness Ads
Gisele Bundchen's Under Armour Ads See Her Tune Out the Haters
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29
Realistic Weightloss Ads
Realistic Weightloss Ads
The Weight Watchers "If You're Happy" Campaign Showcases Emotional Eating
<
28
Health-Encouraging Sugar Statues
Health-Encouraging Sugar Statues
SodaStream Comments on Healthy Consumption with Statues in London
<
27
Snow-Filled Sportswear Ads
Snow-Filled Sportswear Ads
The Nike Snow Day Campaign Encourages People to "Get Out Here"
<
26
Female-Targeted Sports Ads
Female-Targeted Sports Ads
This Ad for Dick's Sporting Goods Caters to Fitness-Minded Women
<
25
Marathon-Encouraging Ads
Marathon-Encouraging Ads
This Promotional Video for Adidas Features Athletes Doing Energy Running
<
24
Motivational Running Shoe Ads
Motivational Running Shoe Ads
This Non-Glamorous Ad Promotes the 'Want It More' Campaign by Asics
<
23
Athletic Beer Commercials
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
<
22
Workplace Nutrition Programs
Workplace Nutrition Programs
This Wellness Program Teaches Employees How to Eat Healthier
<
21
Humanized Fitness Ads
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
<
20
Passionate Sports Campaigns
Passionate Sports Campaigns
Reebok's Be More Human Campaign Celebrates Those Who Push the Limits
<
19
Branded Carb Counters
Branded Carb Counters
The Atkins Carb Counter and Mobile Weight Loss Tracker is a Handy Diet Tool
<
18
Natural Movement Sport Ads
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
<
17
Wellness Video Subscriptions
Wellness Video Subscriptions
Mission 360 Lets You Access Yoga & Fitness Courses For a Monthly Fee
<
16
Sports Brand Original Series
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
<
15
Grocery-Delivering Diet Sites
Grocery-Delivering Diet Sites
PlateJoy Makes Tailored Meal Plans and Takes Care of the Shopping
<
14
Inner Beast Sportswear Ads
Inner Beast Sportswear Ads
The Nike Unleash Your Animal Campaign is Fiercely Motivating
<
13
Truthful Body Image Videos
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
<
12
War-Inspired Workouts
War-Inspired Workouts
The Art of Manliness Publishes a WWII Workout Plan by United States G.I.s
<
11
Gender-Bending Fitness Editorials
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
<
10
Female-Empowering Fitness Campaigns
Female-Empowering Fitness Campaigns
This Girl Can is a Powerful Campaign by Sport England
<
9
Dieting Donation Apps
Dieting Donation Apps
FoodTweeks' App Helps You Cut Out Calories and Feed the Hungry
<
8
Mindful Fitness Campaigns
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
<
7
Rigorous Fitness Communities
Rigorous Fitness Communities
SBC Members Can Customize Healthy Diet Plans and Access a Digital Gym
<
6
Female-Empowering Sport Events
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
<
5
In-Hotel Yoga Programs
In-Hotel Yoga Programs
W Hotels' FIT with Tara Stiles Provides Yoga Routines for Travellers
<
4
Inspiring Sportswear Films
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
<
3
Branded Fitness Communities
Branded Fitness Communities
The Nike Training Club Connects Like-Minded People in a Healthy Way
<
2
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
1
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
<