This vibrant promotional video for Adidas' new 'Energy Boost' collection features a team of athletes conducting 'Energy Running.' The video is filmed at night in New York City, which presents a unique setting with vibrant lighting.
The ad features social media-lovers who heard about the promotional stunt as well as running coach Robin Arzon, MC Barao and dancer Ally Love. The video was filmed over a three kilometer track throughout the streets, with random stops at bars, museums and rooftops. The nighttime cityscape gave the video a stunning backdrop and highlighted the Adidas clothing with flashing lights and unique perspectives.
The Energy Running ad not only promotes a new line from Adidas, it also encourages athletes and recreational joggers to participate in the upcoming New York City Marathon.
What Makes This Trend Stand Out
- Energy Running
- Disruptive innovation opportunity: Develop innovative products and technologies for enhancing energy and performance in running.
- Nighttime Cityscape Marketing
- Disruptive innovation opportunity: Explore creative ways to utilize urban environments and vibrant lighting for impactful marketing campaigns.
- Promotional Stunts
- Disruptive innovation opportunity: Create unique and engaging promotional events to attract attention and generate social media buzz.
Sectors Adopting This
- Sportswear & Athletic Apparel
- Disruptive innovation opportunity: Develop innovative and high-performance clothing and footwear specifically designed for various sports and activities.
- Fitness & Wellness
- Disruptive innovation opportunity: Introduce personalized fitness solutions that enhance training and promote overall well-being.
- Advertising & Marketing
- Disruptive innovation opportunity: Explore new approaches to create immersive and interactive marketing experiences that capture audience attention.
