The Nike Training Club is growing faster than ever thanks to the brand's strong culture, celebrity ambassadors and popular fitness app. Yet what really makes it stand out is the community it's building for like-minded individuals looking to stay fit in a social capacity. Not to mention that membership to the Nike Training Club and its weekly classes is free.
By promoting the global brand in such a healthy way, people connect as much to Nike as they do to the people who come out every week to the Nike Training Club workouts. The app helps to facilitate the community by connecting friends and sharing stats that also keep members motivated and challenged every day.