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64 Examples of Millennial Luxury

From Exclusive Pop Star Merchandise to Healthy Protein Sweets

— November 14, 2016 — Luxury
These Millennial luxury innovations range from exclusive pop star merchandise to healthy protein chocolates that let consumers indulge without the guilt that is traditionally associated with caloric sweets.

Choosing exclusivity over opulence, Millennials are drawn to services that make life easier and associate luxury with products that are limited in quantity rather than traditionally expensive or name-branded. A great example of this changing mindset is concert merchandise which is becoming a staple of luxury due to its limited release status and quantity. From Kanye West to Justin Bieber, celebrities' concert merchandise is not only selling out during performances but is also spawning signature pop-ups along with department store collaborations that are breaking revenue records.

Due to their busy work and social schedules, Millennials have also embraced a convenient kit lifestyle with curated subscriptions that target a variety of niche needs. Some standouts include bride-to-be beauty kits along with curated wellness boxes that feature fitness equipment and nutritious supplements that subscribers can sample before buying.

Similarly, Millennials are embracing mental health and spirituality, leading to the rising popularity of meditative experiences and niche retailers that specialize in products associated with astrology, witchcraft and healing practices.
7.3
Score
Popularity
Activity
Freshness
64
Daily Playlist Subscriptions
Daily Playlist Subscriptions
Apple Music's 'For You' Offers Curated Music Based on Taste
<
63
Vinyl Digital Music Services
Vinyl Digital Music Services
'Vinylize.it' Turns SoundCloud Tracks into Vinyl Pressings
<
62
Singer-Curated Pop-Ups
Singer-Curated Pop-Ups
Justin Bieber is Launching a Purpose Tour Pop-Up Shop in New York City
<
61
Energy-Cleansing Salon Treatments
Energy-Cleansing Salon Treatments
Laura+Vanessa Offers a 'Crystal Cleanse Ritual' for Balance
<
60
Moisturizing Yoga Kits
Moisturizing Yoga Kits
Cuccio Somatology's Three-Piece Product Set Cares for Skin and Yoga Mats
<
59
Phone-Based Suit Shops
Phone-Based Suit Shops
'Difference' Specializes in Customization by Phone
<
58
Style Exploration Shopping Apps
Style Exploration Shopping Apps
'Lustr' Connects Consumers to Emerging Fashion Designers
<
57
Bridal Beauty Subscriptions
Bridal Beauty Subscriptions
Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes
<
56
Collaborative Blogger Wines
Collaborative Blogger Wines
DESIGNLOVEFEST Created a White Summer Wine with Winc
<
55
Luxurious Unisex Sweaters
Luxurious Unisex Sweaters
These Sweaters Were Designed to Look Luxurious and Timeless
<
54
Protein-Infused Chocolate Bars
Protein-Infused Chocolate Bars
'Cocoa Plus' Uses Simple Branding to Convey Its Message
<
53
Impromptu Rapper Pop-Ups
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
<
52
Rewarding Coffee Shop Contests
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
<
51
Holistic Health Monitors
Holistic Health Monitors
The Withings Pulse Ox Tracks a Bevy of Vital Signs Comprehensively
<
50
Furniture Brand Credit Cards
Furniture Brand Credit Cards
The Wayfair Credit Card Collects Rewards at Five Different Stores
<
49
Spiritual Seed Kits
Spiritual Seed Kits
Aquarian Soul's Black and White Sage Seeds are Sold in a Dual Set
<
48
AI Fashion-Fitting Systems
AI Fashion-Fitting Systems
Body Labs Blue Uses AI and Machine Learning to Fit Garments
<
47
Musician-Booking Apps
Musician-Booking Apps
'Encore' Connects Musicians Directly to Consumers for Event Booking
<
46
Upgraded Movie Theater Menus
Upgraded Movie Theater Menus
Alamo Drafthouse Cinema Pairs Popular Films With Tasty Food and Beer
<
45
Prison-Made Fashion Brands
Prison-Made Fashion Brands
The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
<
44
Athletic Subscription Boxes
Athletic Subscription Boxes
The Good Luck Box is Fitted With Treats Geared Towards Avid Runners
<
43
AI-Enabled Gift Services
AI-Enabled Gift Services
'ebo box' Uses Machine Learning Algorithms to Send Personal Gifts
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42
Loyalty Program Giveaways
Loyalty Program Giveaways
Starbucks is Offering a Free Year of Gold Membership for a Limited Time
<
41
Spiritual Centre Jewelry
Spiritual Centre Jewelry
The TinyOm Necklaces Offer Wearable Chakra Energy Reminders
<
40
Contact Lens Subscription Kits
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
<
39
Cat Treat Subscription Boxes
Cat Treat Subscription Boxes
The KitNipBox Provides Cat Owners with Feline-Friendly Treats
<
38
Natural Home Fragrance Subscriptions
Natural Home Fragrance Subscriptions
The Incense Box Delivers Scented Stick and Essential Oil Kits
<
37
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
<
36
Customized Nutrition Apps
Customized Nutrition Apps
STYR Uses Wearables to Collect Data for Nutritional Recommendations
<
35
Pet Exorcism Services
Pet Exorcism Services
The 'D+ Kirishima' Pet Spa Offers an Unusual Spiritual Service
<
34
Mail Order Orthodontics
Mail Order Orthodontics
SmileDirectClub Lets Users Order Professional Dental Gear from Home
<
33
Luxury Dairy Collections
Luxury Dairy Collections
Arla's Newest Collection of Products is Upscale
<
32
Contemporary Healing Shops
Contemporary Healing Shops
The HausWitch Store Offers Home Products that Promote Well Being
<
31
Elite Coffee Capsules
Elite Coffee Capsules
Strauss Coffee Creates a New Line that is as Flavorful as the Product
<
30
Curated Smart Home Kits
Curated Smart Home Kits
Mosaic's 'Smart Home in a Box' Delivers an Intelligent Abode
<
29
AI Alarm Clocks
AI Alarm Clocks
The Bonjour Alarm Clock Connects to IoT Devices to Wake Users Intelligetly
<
28
Boutique Social Memberships
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
<
27
Discreet Smart Wrist Watches
Discreet Smart Wrist Watches
The Timex IQ+ Move Smartwatch Balances Between Analog and Digital
<
26
Gourmet Italian Meal Kits
Gourmet Italian Meal Kits
The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine
<
25
Slim Stylish Activity Trackers
Slim Stylish Activity Trackers
Fitbit's Newest Trackers are Functional and Fashionable
<
24
Custom Wedding Dress Deliveries
Custom Wedding Dress Deliveries
Floravere Offers Luxury Tailored Wedding Gowns On Demand
<
23
Dog-Friendly Social Clubs
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
<
22
Exclusive Popstar Merchandise
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
<
21
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
<
20
Gothic Footwear Boutiques
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
<
19
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
<
18
Modern Meditation Candles
Modern Meditation Candles
Alchemy Apothecary Focuses on Mantras to Help Center People
<
17
Bespoke British Footwear
Bespoke British Footwear
John Lobb's New Made-To-Order Service Offers Customized Shoes
<
16
Luxe Bespoke Shoes
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
<
15
Festival Fashion Pop-Up Shops
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
<
14
Rap Album Pop-Up Shops
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
<
13
Grocery Store Meal Kits
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
<
12
Leather DIY Sandals
Leather DIY Sandals
Pikkpack's Custom Shoe Kits are Stylish and Accessible to Create
<
11
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
<
10
In-Home Greenhouses
In-Home Greenhouses
Replantable's Nanofarm is an At-Home Agriculture Kit That Fits in a Kitchen
<
9
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
<
8
Festival Gin Pop-Ups
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
<
7
Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
<
6
Multi-Functional Condo Furniture
Multi-Functional Condo Furniture
The 'CityHome' is Described as an "Apartment in a Box"
<
5
Members-Only Retail Stores
Members-Only Retail Stores
E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members
<
4
Transformative Luxury Bags
Transformative Luxury Bags
These Customizable Bags Can Be Shaped into Different Styles
<
3
Artistic Chocolate Shops
Artistic Chocolate Shops
Toronto's Chocolates x Brandon Olsen Serves Up Colorful Hand-Made Bonbons
<
2
Designer Retail Farmers Markets
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
<
1
Artisanal Culinary Boutiques
Artisanal Culinary Boutiques
This Swiss Specialty Food Store is Brimming with Quality Ingredients
<