Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,589 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,177 cutting edge ideas.

64 Examples of Millennial Luxury

From Exclusive Pop Star Merchandise to Healthy Protein Sweets

— November 14, 2016 — Luxury
These Millennial luxury innovations range from exclusive pop star merchandise to healthy protein chocolates that let consumers indulge without the guilt that is traditionally associated with caloric sweets.

Choosing exclusivity over opulence, Millennials are drawn to services that make life easier and associate luxury with products that are limited in quantity rather than traditionally expensive or name-branded. A great example of this changing mindset is concert merchandise which is becoming a staple of luxury due to its limited release status and quantity. From Kanye West to Justin Bieber, celebrities' concert merchandise is not only selling out during performances but is also spawning signature pop-ups along with department store collaborations that are breaking revenue records.

Due to their busy work and social schedules, Millennials have also embraced a convenient kit lifestyle with curated subscriptions that target a variety of niche needs. Some standouts include bride-to-be beauty kits along with curated wellness boxes that feature fitness equipment and nutritious supplements that subscribers can sample before buying.

Similarly, Millennials are embracing mental health and spirituality, leading to the rising popularity of meditative experiences and niche retailers that specialize in products associated with astrology, witchcraft and healing practices.
7
Score
Popularity
Activity
Freshness
64
Daily Playlist Subscriptions
Daily Playlist Subscriptions
Apple Music's 'For You' Offers Curated Music Based on Taste
<
63
Vinyl Digital Music Services
Vinyl Digital Music Services
'Vinylize.it' Turns SoundCloud Tracks into Vinyl Pressings
<
62
Singer-Curated Pop-Ups
Singer-Curated Pop-Ups
Justin Bieber is Launching a Purpose Tour Pop-Up Shop in New York City
<
61
Energy-Cleansing Salon Treatments
Energy-Cleansing Salon Treatments
Laura+Vanessa Offers a 'Crystal Cleanse Ritual' for Balance
<
60
Moisturizing Yoga Kits
Moisturizing Yoga Kits
Cuccio Somatology's Three-Piece Product Set Cares for Skin and Yoga Mats
<
59
Style Exploration Shopping Apps
Style Exploration Shopping Apps
'Lustr' Connects Consumers to Emerging Fashion Designers
<
58
Phone-Based Suit Shops
Phone-Based Suit Shops
'Difference' Specializes in Customization by Phone
<
57
Bridal Beauty Subscriptions
Bridal Beauty Subscriptions
Allure Partners with Brides Magazine to Offer Prestige Cosmetic Boxes
<
56
Collaborative Blogger Wines
Collaborative Blogger Wines
DESIGNLOVEFEST Created a White Summer Wine with Winc
<
55
Luxurious Unisex Sweaters
Luxurious Unisex Sweaters
These Sweaters Were Designed to Look Luxurious and Timeless
<
54
Protein-Infused Chocolate Bars
Protein-Infused Chocolate Bars
'Cocoa Plus' Uses Simple Branding to Convey Its Message
<
53
Impromptu Rapper Pop-Ups
Impromptu Rapper Pop-Ups
Drake's Views Pop-Up Promoted the Rapper's Newest Album Release
<
52
Rewarding Coffee Shop Contests
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
<
51
Musician-Booking Apps
Musician-Booking Apps
'Encore' Connects Musicians Directly to Consumers for Event Booking
<
50
Holistic Health Monitors
Holistic Health Monitors
The Withings Pulse Ox Tracks a Bevy of Vital Signs Comprehensively
<
49
Furniture Brand Credit Cards
Furniture Brand Credit Cards
The Wayfair Credit Card Collects Rewards at Five Different Stores
<
48
Athletic Subscription Boxes
Athletic Subscription Boxes
The Good Luck Box is Fitted With Treats Geared Towards Avid Runners
<
47
AI-Enabled Gift Services
AI-Enabled Gift Services
'ebo box' Uses Machine Learning Algorithms to Send Personal Gifts
<
46
Prison-Made Fashion Brands
Prison-Made Fashion Brands
The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
<
45
Spiritual Centre Jewelry
Spiritual Centre Jewelry
The TinyOm Necklaces Offer Wearable Chakra Energy Reminders
<
44
Contact Lens Subscription Kits
Contact Lens Subscription Kits
The Optikal Service Delivers Everything Needed for Contact Care
<
43
Spiritual Seed Kits
Spiritual Seed Kits
Aquarian Soul's Black and White Sage Seeds are Sold in a Dual Set
<
42
Upgraded Movie Theater Menus
Upgraded Movie Theater Menus
Alamo Drafthouse Cinema Pairs Popular Films With Tasty Food and Beer
<
41
Hotel Loyalty Program Perks
Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
<
40
Customized Nutrition Apps
Customized Nutrition Apps
STYR Uses Wearables to Collect Data for Nutritional Recommendations
<
39
Cat Treat Subscription Boxes
Cat Treat Subscription Boxes
The KitNipBox Provides Cat Owners with Feline-Friendly Treats
<
38
Loyalty Program Giveaways
Loyalty Program Giveaways
Starbucks is Offering a Free Year of Gold Membership for a Limited Time
<
37
Mail Order Orthodontics
Mail Order Orthodontics
SmileDirectClub Lets Users Order Professional Dental Gear from Home
<
36
Contemporary Healing Shops
Contemporary Healing Shops
The HausWitch Store Offers Home Products that Promote Well Being
<
35
AI Alarm Clocks
AI Alarm Clocks
The Bonjour Alarm Clock Connects to IoT Devices to Wake Users Intelligetly
<
34
Curated Smart Home Kits
Curated Smart Home Kits
Mosaic's 'Smart Home in a Box' Delivers an Intelligent Abode
<
33
Elite Coffee Capsules
Elite Coffee Capsules
Strauss Coffee Creates a New Line that is as Flavorful as the Product
<
32
Natural Home Fragrance Subscriptions
Natural Home Fragrance Subscriptions
The Incense Box Delivers Scented Stick and Essential Oil Kits
<
31
Discreet Smart Wrist Watches
Discreet Smart Wrist Watches
The Timex IQ+ Move Smartwatch Balances Between Analog and Digital
<
30
Pet Exorcism Services
Pet Exorcism Services
The 'D+ Kirishima' Pet Spa Offers an Unusual Spiritual Service
<
29
Luxury Dairy Collections
Luxury Dairy Collections
Arla's Newest Collection of Products is Upscale
<
28
Custom Wedding Dress Deliveries
Custom Wedding Dress Deliveries
Floravere Offers Luxury Tailored Wedding Gowns On Demand
<
27
Boutique Social Memberships
Boutique Social Memberships
NYC's Parlor Social Club Celebrates Fashion, Tech and Gourmet Cuisine
<
26
AI Fashion-Fitting Systems
AI Fashion-Fitting Systems
Body Labs Blue Uses AI and Machine Learning to Fit Garments
<
25
Gourmet Italian Meal Kits
Gourmet Italian Meal Kits
The 'Gourmio' Food Delivery Service is Dedicated to Italian Cuisine
<
24
Dog-Friendly Social Clubs
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
<
23
Slim Stylish Activity Trackers
Slim Stylish Activity Trackers
Fitbit's Newest Trackers are Functional and Fashionable
<
22
Snapchat Rewards Program Filters
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
<
21
Bespoke British Footwear
Bespoke British Footwear
John Lobb's New Made-To-Order Service Offers Customized Shoes
<
20
Exclusive Popstar Merchandise
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
<
19
Modern Meditation Candles
Modern Meditation Candles
Alchemy Apothecary Focuses on Mantras to Help Center People
<
18
Luxe Bespoke Shoes
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
<
17
Mindful Beauty Bars
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
<
16
Festival Fashion Pop-Up Shops
Festival Fashion Pop-Up Shops
H&M and Coachella Valley Music Collaborate for a Fast Fashion Lineup
<
15
Gothic Footwear Boutiques
Gothic Footwear Boutiques
This Warsaw Store Boasts Church-Inspired Interior Architecture
<
14
Grocery Store Meal Kits
Grocery Store Meal Kits
Whole Foods Will Now Sell Purple Carrot's Plant-Based Meal Kits in Stores
<
13
Leather DIY Sandals
Leather DIY Sandals
Pikkpack's Custom Shoe Kits are Stylish and Accessible to Create
<
12
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
<
11
Rap Album Pop-Up Shops
Rap Album Pop-Up Shops
This Pop-Up Shop Will Sell 'The Life of Pablo' Merchandise
<
10
In-Home Greenhouses
In-Home Greenhouses
Replantable's Nanofarm is an At-Home Agriculture Kit That Fits in a Kitchen
<
9
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
<
8
Festival Gin Pop-Ups
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
<
7
Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
<
6
Multi-Functional Condo Furniture
Multi-Functional Condo Furniture
The 'CityHome' is Described as an "Apartment in a Box"
<
5
Members-Only Retail Stores
Members-Only Retail Stores
E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members
<
4
Transformative Luxury Bags
Transformative Luxury Bags
These Customizable Bags Can Be Shaped into Different Styles
<
3
Artistic Chocolate Shops
Artistic Chocolate Shops
Toronto's Chocolates x Brandon Olsen Serves Up Colorful Hand-Made Bonbons
<
2
Designer Retail Farmers Markets
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
<
1
Artisanal Culinary Boutiques
Artisanal Culinary Boutiques
This Swiss Specialty Food Store is Brimming with Quality Ingredients
<