Fitbit released two new stylish activity trackers that offer functions that previous ones did not.
The 'Flex 2' is waterproof, designed to be 30% thinner than its predecessor and has a small, removable tracker. It retails at only $100, making it a cheap alternative to other trackers on the market. The 'Charge 2' has a modern design and a large display that allows wearers to look at texts, caller IDs and calendar alerts -- making it similar to smartwatch displays. Its display also shows the wearer personalized information during and after exercising.
These fashionable and functional gadgets are perfect for fitness-conscious people who would like the option of tracking physical activity without sacrificing style.
What's Driving This Trend
- Stylish Activity Trackers
- Opportunity for disruptive innovation in the wearable technology industry by merging fashion and functionality in activity trackers.
- Waterproof Trackers
- Opportunity to disrupt the fitness tracker market by creating waterproof devices that can be used while swimming or in other water-based activities.
- Smartwatch-like Displays
- Opportunity for disruptive innovation by combining the features of fitness trackers and smartwatches into one device with a large, interactive display.
Who This Affects Most
- Wearable Technology
- Disruptive innovation can be achieved by incorporating style and fashion into wearable devices, attracting a wider audience.
- Fitness Tracker
- The fitness tracker industry offers opportunities for disruptive innovation through the development of waterproof devices and advanced display capabilities.
- Smartwatches
- The smartwatch industry can benefit from disruptive innovation by integrating advanced fitness tracking functionalities into their devices.
