The Danish brand 'Carcel' is named after the Spanish word for "prison" and its business model is based on uplifting women around the world.
The clothing brand features luxury items that are largely monochrome in color and made from 100% natural materials like silk. They are made by incarcerated women in Peru, providing them with the money and autonomy to help themselves and their families. Carcel hopes to receive enough money to take its business model to India in order to help incarcerated women there too. The company provides transferable skills, employment and the potential for a better future for these underprivileged women.
In most places around the world, poverty and incarceration are directly correlated and this brand seeks to empower vulnerable populations in order to address this issue.