Carhartt Launches a New Workwear Capsule for Women in Skilled Trades
Kanesa David — February 28, 2024 — Fashion
References: carhartt & hourdetroit
Carhartt is launching a new line of workwear for Spring 2024, inviting women in skilled trades to explore the collection of sweatshirts, t-shirts, and other comfortable apparel. The collection uses TENCEL branded fibers, which help enhance the durability and sustainability of each garment.
The collection sees each garment dipped in either Lilac Haze, Dried Clay, Coral Glow, or Tropical Peach. Highlights include a Carhartt-branded crewneck, short-sleeve sweatshirt, flower pocket T-shirt, graphic tees, and other garments that adopt a similar spring-colored palette.
“After meeting with real women in the field, we repeatedly heard they needed lighter, more comfortable clothes versatile enough for both on and off the job that could outlast their day,” said Samantha Denton, vice president of women’s category at Carhartt. “We went to work to design products that feel softer and lighter, wear better, and add breathability, without sacrificing durability. This collection is truly inspired by women, designed by women, and built for women who know the definition of hard work.”
Image Credit: Carhartt
The collection sees each garment dipped in either Lilac Haze, Dried Clay, Coral Glow, or Tropical Peach. Highlights include a Carhartt-branded crewneck, short-sleeve sweatshirt, flower pocket T-shirt, graphic tees, and other garments that adopt a similar spring-colored palette.
“After meeting with real women in the field, we repeatedly heard they needed lighter, more comfortable clothes versatile enough for both on and off the job that could outlast their day,” said Samantha Denton, vice president of women’s category at Carhartt. “We went to work to design products that feel softer and lighter, wear better, and add breathability, without sacrificing durability. This collection is truly inspired by women, designed by women, and built for women who know the definition of hard work.”
Image Credit: Carhartt
Trend Themes
1. Sustainable Workwear Innovation - The use of TENCEL branded fibers in workwear collections enhances durability and sustainability, setting a new standard for eco-conscious fashion in the skilled trades industry.
2. Diverse Color Range Expansion - Introducing spring-colored palettes like Lilac Haze and Coral Glow in workwear capsules reflects a shift towards inclusivity and personal expression in women's work attire trends.
3. Customized Female-centric Designs - Designing workwear products that prioritize softer textures, lighter fabrics, and enhanced breathability caters to the specific needs of women in skilled trades, driving a demand for tailored solutions in the market.
Industry Implications
1. Fashion & Textile Industry - Incorporating eco-friendly fibers and vibrant color options in workwear collections presents an opportunity for brands to revolutionize sustainable fashion practices and cater to diverse consumer preferences.
2. Retail & Apparel Sector - Creating customized workwear lines with a focus on comfort and durability, specifically designed for women in skilled trades, can disrupt the conventional workwear market and attract a new segment of consumers seeking functional yet stylish apparel.
3. Manufacturing & Trades Sector - Developing workwear solutions inspired and designed by women for women in skilled trades can drive innovation in the manufacturing industry by emphasizing the importance of tailored, female-centric product development and enhancing work efficiency.
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