The Carhartt women's workwear capsule collection has been created by the brand as its first full line of styles for women in the field to help them enjoy a wear experience that suits their needs. The collection includes several pieces that keep things classic including Tencel shirts and sweatshirts that prioritize comfort as well as breathability. The collection is expected to be expanded by the brand to include work pants, joggers and denim styles that are all informed by women in the trades.
Chief Brand Officer Susan Hennike commented on the Carhartt women's workwear capsule collection to WWD saying, "Women are entering the trades at a much faster pace than men. We have always shot our photography, done our campaigns, as well as researched our product on real people — real workers. And in doing that with women, we found what she wanted and it was very apparent that she has different needs. We like to think of ourselves as the leader in workwear and we saw a bigger opportunity to lead in women’s.”
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What's Driving This Trend
- Rise of Women in Trades
- The increasing number of women entering the trades presents an opportunity for brands to create specialized workwear collections that cater to their unique needs.
- Comfort-oriented Workwear
- The Carhartt women's workwear capsule collection prioritizes comfort and breathability, indicating a trend towards more comfortable and functional work attire for women.
- Expansion of Women's Workwear
- Carhartt's plan to expand their women's workwear collection to include more styles like work pants and denim reflects the growing demand for diverse and fashionable options in this industry.
Who This Affects Most
- Workwear
- The launch of the Carhartt women's workwear capsule collection highlights the need for more inclusive and specialized workwear options for women.
- Fashion
- The rise of women in trades creates an opportunity for the fashion industry to explore and capitalize on the market for stylish and functional workwear for women.
- Retail
- Expanding the women's workwear collection presents an opportunity for retailers to tap into the growing demand for workwear clothing tailored for women in the trades.
