Alamo Drafthouse Cinema is an Austin-based movie theater that pairs its film screenings with gourmet-inspired food menus. While the menus feature cinema-themed snacks and meals, the establishment also carries a craft beer selection that makes a classic trip to the theater even more fun for visitors.
In addition to spotlighting new releases like 'Hair Caesar' and 'The Revanant,' Alamo Drafthouse Cinema also offers screenings of cult classics like 'Moulin Rouge,' 'Romeo and Juliet' and even 'Clueless' which features a quote-along segment for audience members.
Creating a sensory experience of visitors, Alamo Drafthouse Cinema takes a classic movie theater ritual and pairs it with gourmet eats and craft beer. This newfound movie experience will appeal to Millennials with an appreciation for sensory and interactive entertainment. While similar VIP entertainment packages are more pricey -- targeting Boomers without budget concerns -- this marketing tactic is more geared towards younger audiences who seek experiential entertainment at a low cost.