The Good Luck Box is a subscription service designed to be gifted to an avid runner, filled with goodies and health products geared towards exercising and replenishing the body. The box is designed for ultimate personalization allowing gifters to choose who the box is for as well as identify the type of race the receiver is running and what sort of things they might need to help them along the way. From there the Good Luck Box is filled with an assortment of things from cosmetic products to food.
Each Good Luck Box cost roughly $40 a piece, and can be filled with a variety of products suited to the runner's needs. This can be things such as energy gels, deodorants, tea, foam rollers and food along with wearables themed to the specific race.