Hospitality Group Starwood Has Launched a Series of Geofilters
Rebecca Byers — May 27, 2016 — World
References: skift
In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say travel-centric phrases such as "Do Not Disturb" and "Checking In," which will encourage guests to show off their lodgings to their friends.
Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG).
Recently, Starbucks chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property.
Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG).
Recently, Starbucks chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property.
Trend Themes
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Geofilter Marketing — Using Geofilters on Snapchat to promote loyalty and rewards programs.
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Social Media Brand Engagement — Using Snapchat and other social media platforms to engage consumers and showcase brand loyalty programs.
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Targeting Gen Z Consumers — Creating marketing strategies on platforms like Snapchat to attract and familiarize Generation Z consumers with loyalty programs.
Industry Implications
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Hospitality — Hospitality industry can leverage Geofilter marketing on Snapchat to strengthen their loyalty programs and engage customers.
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Retail — Retail industry can utilize Geofilters and social media platforms to promote and reward customer loyalty.
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Marketing and Advertising — Marketing and advertising industry can explore innovative ways to use Geofilters and social media to promote loyalty programs and engage with target audiences.
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