In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say travel-centric phrases such as "Do Not Disturb" and "Checking In," which will encourage guests to show off their lodgings to their friends.
Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG).
Recently, Starbucks chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property.
Snapchat Rewards Program Filters
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Snapchat Sex Ed Shows
Gold Star Snapchat Lenses
Snapchat Recruitment Campaigns
Multi-Character Snapchat Lenses
Social Media Vehicle Teasers