In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say travel-centric phrases such as "Do Not Disturb" and "Checking In," which will encourage guests to show off their lodgings to their friends.
Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG).
Recently, Starbucks chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property.
What's Driving This Trend
- Geofilter Marketing
- Using Geofilters on Snapchat to promote loyalty and rewards programs.
- Social Media Brand Engagement
- Using Snapchat and other social media platforms to engage consumers and showcase brand loyalty programs.
- Targeting Gen Z Consumers
- Creating marketing strategies on platforms like Snapchat to attract and familiarize Generation Z consumers with loyalty programs.
Who This Affects Most
- Hospitality
- Hospitality industry can leverage Geofilter marketing on Snapchat to strengthen their loyalty programs and engage customers.
- Retail
- Retail industry can utilize Geofilters and social media platforms to promote and reward customer loyalty.
- Marketing and Advertising
- Marketing and advertising industry can explore innovative ways to use Geofilters and social media to promote loyalty programs and engage with target audiences.
