In order to bring attention to their loyalty program, hospitality group Starwood has begun experimenting on Snapchat with a series of Geofilters. The playful Geofilters include designs that say travel-centric phrases such as "Do Not Disturb" and "Checking In," which will encourage guests to show off their lodgings to their friends.
Considered to be a long-term investment by Starwood in terms of exposure, the move is sure to help consumers -- in particular, Gen Z, become familiar with the brand's loyalty program, officially called Starwood Preferred Guests (SPG).
Recently, Starbucks chose to highlight the start of its new rewards program with a sponsored Snapchat lens. The Starwood series of Geofilters are simple in nature so that they can be easily applied to all 11 brands and each hot property.