The new Snapchat filter is launched in support of the World Health Organization, with the hope of raising funds for COVID-19 immediate response efforts. These include crucial actions such as tracking the spread of the virus, ensuring that patients in hospitals receive proper care, and frontline workers are equipped with medical supplies.
The new Snapchat filter is powered by augmented reality and as a result, is highly interactive. It can scan 23 international currency notes across 33 countries and will display how a donation might support immediate response efforts with an AR visualization. Users can tap the 'More' button on the new Snapchat filter and the link will lead them to the World Health Organization's website where they can learn more and donate to the cause.
Image Credit: Snapchat