Dior celebrates its upcoming collaboration with RIMOWA by working together with Snapchat to create three Snapchat lenses. The augmented reality filters celebrate the capsule using the Face Lens, World Lens, and Marker Tech. Together, the forces bring Kim Jones designs into a series of digital filters and designs.
The Face Filter takes the luxury fashion house's Oblique emblem and overlays the motif with the brand's logo and a cloudy sky over the users; faces. The World Lens nods to DMC DeLorean with a feature, reminiscent to the design language of Daniel Arsham, who has worked with Dior before. Finally, the Market Tech lens allows users to capture their surroundings highlighting the upcoming collaborative collection between RIMOWA and Dior.
Image Credit: Dior