Makeup Users Can Now Buy MAC Cosmetics Via Snapchat
Elena Rahman — October 21, 2021 — Fashion
References: maccosmetics & refinery29
MAC Cosmetics is providing Snapchat users with a unique shopping experience. Snapchat is known for its fun and inventive filters, some of which include makeup enhancements such as eyeshadow, lipstick, and eyeliner. Thanks to AR advancements funded by Estée Lauder, users can now buy the makeup they see through the Snapchat lens.
Estée Lauder expects to offer the same service for other makeup brands in its portfolio in the near future -- MAC Cosmetics is the first to kick off the new shopping experience. Users can shop from 20 different MAC makeup products directly through the Snapchat app. With the front-facing camera, users can see exactly what a particular MAC product will look like on their face in the specific shade and finish.
Image Credit: MAC Cosmetics / Snapchat
Estée Lauder expects to offer the same service for other makeup brands in its portfolio in the near future -- MAC Cosmetics is the first to kick off the new shopping experience. Users can shop from 20 different MAC makeup products directly through the Snapchat app. With the front-facing camera, users can see exactly what a particular MAC product will look like on their face in the specific shade and finish.
Image Credit: MAC Cosmetics / Snapchat
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