MAC Cosmetics is providing Snapchat users with a unique shopping experience. Snapchat is known for its fun and inventive filters, some of which include makeup enhancements such as eyeshadow, lipstick, and eyeliner. Thanks to AR advancements funded by Estée Lauder, users can now buy the makeup they see through the Snapchat lens.
Estée Lauder expects to offer the same service for other makeup brands in its portfolio in the near future -- MAC Cosmetics is the first to kick off the new shopping experience. Users can shop from 20 different MAC makeup products directly through the Snapchat app. With the front-facing camera, users can see exactly what a particular MAC product will look like on their face in the specific shade and finish.
Image Credit: MAC Cosmetics / Snapchat
What's Driving This Trend
- AR Makeup Try-on Platforms
- Developing AR-powered makeup try-on platforms in different social media apps can revolutionize the makeup industry by providing customers with a unique shopping experience.
- Social Media Commerce
- Integrating shopping features in popular social media apps like Snapchat can change the way people shop, especially for younger generations who are more likely to shop through social media platforms.
- Virtual Makeup Consultations
- Offering virtual makeup consultations through AR try-on platforms can provide customers with personalized beauty consultation and engagement, potentially increasing their loyalty to the brand.
Who This Affects Most
- Beauty
- AR try-on platforms like the MAC Cosmetics shopping experience on Snapchat has the potential to transform how customers buy and use beauty products, and could become a competitive advantage for beauty brands.
- Social Media
- Social media platforms are evolving beyond just connecting people; it's becoming a new way of shopping and a significant marketplace for brands and retailers.
- Augmented Reality
- As more industries use AR technology, from real estate to retail, there is an opportunity to develop new and innovative experiences to engage customers and increase sales.
