Microsoft continues to work in collaboration with the technology of Snapchat as it integrates the Snapchat AR Lenses into its Teams platform. When users join a call with their friends or colleagues, they are able to select one of the 26 lenses that add a playful angle to their video chats. Users are able to become cartoon characters, use a variety of different backgrounds, add snow to their cameras virtually, and more.
Additionally, the duo also notes that the selection of lenses will be alternating in order to keep the range fresh. To switch this feature on, select the Video Effects option, and then select Snapchat. The lenses are currently rolling out and all users will be able to access this in the coming days.
Image Credit: Microsoft/Snap
Key Themes Behind This Trend
- Augmented Reality Integration
- Integrating augmented reality into video chat platforms presents an opportunity for companies to enhance communication experiences.
- Interactive Video Chat Features
- Interactive video chat features can transform video chats into engaging experiences that benefit both personal and professional fields.
- Personalized Video Communication
- Personalized video communication tools that empower users with an array of communication features and effects are the future of communication.
Where This Applies
- Communication
- Video communication platforms can benefit from integrating augmented reality capabilities to make their services more engaging.
- Entertainment
- Augmented reality can be harnessed in the entertainment industry to enhance the experience of interacting with and consuming media.
- Retail
- The integration of augmented reality in video chat platforms presents an interesting opportunity for retailers to offer personalized shopping experiences to customers through personal shopping assistants and AR-enabled try-on experiences.
