Snapchat is now sharing a Gucci Portal Lens that transports users into an interactive virtual 3D world. The augmented reality portal is part of Gucci's Gift Giving campaign and places Snapchat users on a psychedelic island that's full of products from the luxury brand.
The fantastical island is full of not just high-end handbags and accessories but also unconventional additions like a Christmas tree, palm trees that drop candy canes and snowmen. The imaginative virtual world gives fans the chance to connect with Gucci and its products in a way that's immediate, artful and otherwise impossible in the real world.
The Gucci Portal Lens can be accessed via its unique Snapcode or found on Snapchat's in-app Lens Carousel.