Starbucks Rewards Was Recently Updated with Increased Payment Options
Daniel Johnson — July 23, 2020 — Business
References: stories.starbucks & mobilemarketer
Starbuck announced that it is updating its Starbucks Rewards program, which will start in the fall for consumers located in the United States and Canada. Accumulating points will also allow consumers to build toward free items. Brady Brewer, the company’s CMO, stated that the update was done to incorporate customer feedback. Updates to the Starbucks Rewards program include more payment options and new ways to accumulate rewards through the app. Customers will now have the ability to scan their Starbucks app, and then they can pay with cash, debit, or credit, as well as mobile wallets.
Patrick Grismer the Starbuck CFO and EVP spoke about the update, "The more recent loyalty offers and enhancements to digital that we've launched coming out of COVID have really reengaged customers and have helped to drive sales, as evidenced by a meaningful increase in average weekly downloads and activations of the Starbucks mobile app since the campaign started in early to mid-May.”
Image Credit: Starbucks
Patrick Grismer the Starbuck CFO and EVP spoke about the update, "The more recent loyalty offers and enhancements to digital that we've launched coming out of COVID have really reengaged customers and have helped to drive sales, as evidenced by a meaningful increase in average weekly downloads and activations of the Starbucks mobile app since the campaign started in early to mid-May.”
Image Credit: Starbucks
Trend Themes
1. Enhanced Loyalty Programs - Opportunity for businesses to update their loyalty programs by incorporating more payment options and new ways to accumulate rewards through mobile apps.
2. Flexible Payment Options - Disruptive innovation opportunity for companies to offer multiple payment options, including cash, debit, credit, and mobile wallets, to enhance customer experience.
3. Customer-driven Updates - Companies can benefit from incorporating customer feedback into their loyalty programs to make necessary improvements and increase customer engagement.
Industry Implications
1. Retail - Retailers can leverage enhanced loyalty programs and flexible payment options to attract and retain customers, driving sales and customer satisfaction.
2. Food & Beverage - Food and beverage establishments can update their loyalty programs and payment options to provide a seamless and convenient experience for customers, leading to increased customer loyalty.
3. Mobile App Development - Opportunity for mobile app developers to collaborate with businesses to create and update loyalty apps that offer enhanced features and flexible payment options.
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