These August 2020 market trends range from pandemic banking relief initiatives to podcast platform acquisitions.
Standouts include SiriusXM's recent Stitcher podcast platform acquisition. Acquired in a $35 million USD deal, the platform aims to expand SiriusXM's advertising capabilities and with a unique infrastructure that "will enable precision targeting, ad efficiency and improved measurement capabilities."
Other notable examples include CITI Bank's COVID-19 Assistance program, specifically geared towards small business owners and individuals struggling financially. The program will temporarily waive fees as a result of challenging economic times and business closures during the ongoing pandemic, giving consumers a chance to access aid including two consecutive monthly minimum payment breaks and a break from late fees.
Amazon's new car insurance offering in India rounds off this list and can be accessed through Amazon pay in partnership with Acko General Insurance. "The new insurance will available both cars and motorcycles, and Amazon Prime subscribers will be able to access discounts," speaking to the e-commerce brand's continued expansion as a lifestyle company.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
