Snapchat has started to test brand profile pages on the platform. A number of prominent companies have signed on to test brand pages including Target, L'Oréal, Ralph Lauren, Ben & Jerry's, Kylie Cosmetics, Louis Vuitton, Prada, Universal, Tim Horton's and more.
the brand profile pages allow companies to create a 'permanent home' on the platform as well as making it easier and more efficient to engage consumers on the Snapchat platform. Additional brand pages can integrate a native store, which means it can directly sell to users on the platform. Specific products can also be showcased with Snap's multimedia features, like stores, photos, and videos.
Overall the rest may be successful due to the immediate ability to convert sales.
Image Credit: Snapchat