Google Will Eliminate Commission on Its Buy on Google Platform
Daniel Johnson — July 30, 2020 — Business
References: about.google & mobilemarketer
Google recently announced it will allow other organizations to sell items on its Buy on Google platform without needing to pay a commission to sell on the platform. The commission-free test will be available to all United States sellers within the next few months. Additionally, companies will not have to reformat inventory to have it listed, and product information can be taken from a database.
Google will also allow third-party payment facilitation companies to handle payments on the Buy on Google platform, including PayPal and Shopify.
Google will additionally be adding a small business filter on its Shipping tab, along with other small business tools.
Google’s president of commerce, Bill Ready, made a statement in a blog related the test, "While we still have much work ahead of us, our goal is to make digital commerce more accessible for retailers of all sizes all around the world, giving consumers more choice and more ways to find the best products, stores, and prices.”
Image Credit: Google
Google will also allow third-party payment facilitation companies to handle payments on the Buy on Google platform, including PayPal and Shopify.
Google will additionally be adding a small business filter on its Shipping tab, along with other small business tools.
Google’s president of commerce, Bill Ready, made a statement in a blog related the test, "While we still have much work ahead of us, our goal is to make digital commerce more accessible for retailers of all sizes all around the world, giving consumers more choice and more ways to find the best products, stores, and prices.”
Image Credit: Google
Trend Themes
1. Commission-free Online Commerce - The trend of commission-free online commerce platforms is disrupting the traditional e-commerce industry by allowing businesses of all sizes to sell their products without having to pay a commission.
2. Third-party Payment Facilitation - The trend of third-party payment facilitation is disrupting the traditional payment processing industry by allowing businesses to use alternative payment processors like PayPal and Shopify, which can result in cost savings and increased flexibility.
3. Small Business Tools - The trend of adding small business tools to online commerce platforms is disrupting the traditional small business support industry by allowing businesses to more easily manage their operations and scale their sales.
Industry Implications
1. E-commerce - The e-commerce industry is being disrupted by commission-free platforms that allow businesses to sell their products without having to pay a commission.
2. Payment Processing - The payment processing industry is being disrupted by the trend of third-party payment facilitation, which is offering businesses alternatives to traditional payment processors and resulting in cost savings and increased flexibility.
3. Small Business Support - The small business support industry is being disrupted by the trend of adding small business tools to online commerce platforms, which is allowing businesses to more easily manage their operations and scale their sales.
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