Amazon announced new features to the Amazon Influencer Program, which will now enable influencers to be compensated for sales they drive through live streams. Previously the Amazon Influencer Program had influencers direct followers to the e-commerce platform. However now Amazon created its own live stream platform that influencers can earn commission on. The platform is a part of Amazon Live, and influencers can showcase products with accompanying links allowing consumers to easily buy the featured items.
In order to begin earning commission on the new platform, influencers can create an account on the Amazon Live Creator app. Following this they can begin to showcase products, as long as they are part of the Amazon Influencer Program. In order to join the Amazon Influencer Program, the company will assess a person's followers and engagements across multiple social media platforms.
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