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Home Fitness Acquisitions

Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move

— July 2, 2020 — Tech
Lululemon recently acquired MIRROR, the home fitness platform, in a $500 million USD deal. The fitness platform will now operate under Lululemon, and Brynn Putnam will continue to act as the Mirror CEO. Calvin McDonald, the Lululemon CEO, made a statement about the acquisition, “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect.” McDonald also stated that acquiring MIRROR will help the company build on the vision of promoting a lifestyle brand.

Acquiring a home fitness platform can also help the company provide workouts to consumers, at a time when many gyms are not able to operate due to ongoing social distancing measures.

Image Credit: MIRROR
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