Coca-Cola is integrating contactless technology to the brand's Freestyle beverage machines in order to help reduce the spread of COVID-19. The contactless technology can be accessed by a QR code that the Freestyle machine will display. The QR code can be scanned, and from there, customers can select their beverage order. Additionally, consumers can complete the transaction without needing to download a new app.
Coca-Cola indicates that the technology will be used in over 10,000 different machines in the near future, and in all Freestyle machines before the end of 2020.
Overall the technology shows that Coca-Cola is creating proactive solutions to allow consumers to continue to use the machines while protecting themselves from COVID-19.
Image Credit: Coca-Cola
Why This Trend Is Growing
- Contactless Technology
- The integration of contactless technology in beverage machines offers a safe and convenient way for consumers to order their drinks.
- QR Code Integration
- The use of QR codes allows customers to easily access the contactless technology on the Freestyle machines without the need to download a new app.
- COVID-19 Safety Measures
- The implementation of contactless technology in beverage machines demonstrates Coca-Cola's commitment to protecting consumers during the pandemic.
Industries Being Reshaped
- Beverage
- The contactless technology in beverage machines presents an opportunity for companies in the beverage industry to enhance their customer experience and adapt to changing consumer behaviors.
- Restaurant
- Restaurants can leverage contactless beverage machines to provide a safer dining experience for their customers and differentiate themselves in the market.
- Technology
- The integration of contactless technology in beverage machines opens up possibilities for technological innovation in the food and beverage sector.
