COVID Credit-Card Rate Cuts

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The CIBC Pace It Offers a Temporary Lower Annual Rate for Cardholders

— July 13, 2020 — Business
Consumers are facing a steep financial toll in the wake of the COVID-19 pandemic, and the Canadian Imperial Bank of Commerce (CIBC) is setting itself apart with its financial aid for hard-hit clients. The bank rolled out the 'CIBC Pace It' plan which offers no fees and low interest on credit card purchases, with purchasing above $100 now eligible for installment plans. A choice of different payment terms ranging from six to 24 months are now available at rates from 5.99% to 7.99% per annum and multiple installment plans can be set up and managed.

"We know Canadians need help now to manage day to day expenses," says Laura Dottori-Attanasio, Senior Executive Vice-President, Personal and Business Banking, CIBC. "By lowering rates, we want to help reduce stress that Canadians are feeling as a result of COVID19 and provide them with additional flexibility for every day purchases."

Image Credit: Shutterstock, CIBC

Trend Themes

  1. Flexible Payment Plans — Financial institutions can create flexible payment plans for customers to alleviate stress during financial hardship.
  2. Low Interest Rates for Credit Cards — Banks can offer lower interest rates for credit cards to help customers manage financial strain during difficult times.
  3. Installment Plans for Credit Card Purchases — Credit card companies can offer installment plans for purchases above a certain amount to make payments more manageable for customers.

Industry Implications

  1. Banking — Banks can offer financial assistance to clients in difficult times by introducing flexible payment plans and reduced interest rates for credit cards.
  2. Fintech — FinTech companies can innovate with flexible payment plans and improved credit card products designed for customers facing financial hardship.
  3. Consumer Goods — Consumer goods businesses can collaborate with financial institutions to offer installment payment options for customers, making large purchases more affordable and manageable.
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