Dunkin' recently announced that it will join the P&G Professional CleanPLUS Experience Program, which will help prepare the QSR company to open up locations amid the pandemic. As social distancing measures are beginning to be lifted, the Professional CleanPLUS Experience Program helps companies ensure cleaning capabilities. The program relies on products from top sanitation brands, including Dawn Professional, Comet, Spic and Span, as well as Safeguard. Dunkin' Brands is also having Baskin Robbins participate in the program.
QSR locations that participate in the program will be able to display stickers with co-branding, on surfaces throughout an establishment. The stickers could be displayed on doors, drive-thru locations, and also in restrooms.
Many consumers may be more likely to purchase from companies that are taking an active role in maintaining high hygiene standards amid the pandemic.
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Key Themes Behind This Trend
- Pandemic Cleaning Programs
- The pandemic has created a new necessity for businesses to institute comprehensive cleaning programs to maintain customer confidence and increase safety measures across diverse service industries.
- Professional Cleanplus Experience Program
- The advent of comprehensive pandemic cleaning programs like the P&G Professional CleanPLUS Experience Program ensures streamlined cleaning processes and also partnerships with sanitation brands to meet new post-COVID-19 cleaning demands.
- Co-branding and Stickers for Showcasing Hygiene Standards
- Co-branding and the use of stickers are becoming popular techniques for QSRs to display their involvement with comprehensive cleaning programs and encourage customers to feel safe visiting their locations.
Where This Applies
- Quick Service Restaurants (qsrs)
- Pandemic-driven initiatives in Quick Service Restaurants create disruptive opportunities for new technological innovations such as cleaning robots and also new business models like the professional CleanPLUS program to encourage customer safety and hygiene.
- Sanitation Brands
- The rise of pandemic-driven cleaning programs like Professional CleanPLUS highlights an opportunity for sanitation brands to form partnerships with diverse industries that are now seeking out new cleaning products to meet post-COVID-19 cleaning demands, providing new revenue streams and distribution channels.
- Retail Locations
- The rise of pandemic-driven hygiene standards is an opportunity to provide cost-effective and comprehensive sanitization products for more generic retail locations and enable them to display co-branding and other sticker initiatives to assure customers their commitment to hygiene is unwavering.
