Dunkin' recently announced that it will join the P&G Professional CleanPLUS Experience Program, which will help prepare the QSR company to open up locations amid the pandemic. As social distancing measures are beginning to be lifted, the Professional CleanPLUS Experience Program helps companies ensure cleaning capabilities. The program relies on products from top sanitation brands, including Dawn Professional, Comet, Spic and Span, as well as Safeguard. Dunkin' Brands is also having Baskin Robbins participate in the program.
QSR locations that participate in the program will be able to display stickers with co-branding, on surfaces throughout an establishment. The stickers could be displayed on doors, drive-thru locations, and also in restrooms.
Many consumers may be more likely to purchase from companies that are taking an active role in maintaining high hygiene standards amid the pandemic.
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