Farmer's Fridge, a fresh food vending machine company, has partnered with Dunkin' in an all-new pilot program. The company will be testing a selection of its grab-and-go salads and bowls in selected Dunkin' locations. The initiative will begin by offering a selection of Farmer's Fridge prepared meals over the counter, and eventually introduce grab-and-go cases.
Farmer's Fridge lost a great deal of its revenue at the beginning of the Covid-19 pandemic when many of its grab-and-go vending machines were unused due to the closure of universities and office buildings. The brand then began exploring new spaces to offer their products - such as restaurants and hospitals.
Dunkin's business model is rooted in providing food and drink options for on-the-go individuals. This new pilot will test to see how consumers react to this new selection of health-conscious grab-and-go meals.
Image Credit: Farmer's Fridge