Farmer's Fridge, a fresh food vending machine company, has partnered with Dunkin' in an all-new pilot program. The company will be testing a selection of its grab-and-go salads and bowls in selected Dunkin' locations. The initiative will begin by offering a selection of Farmer's Fridge prepared meals over the counter, and eventually introduce grab-and-go cases.
Farmer's Fridge lost a great deal of its revenue at the beginning of the Covid-19 pandemic when many of its grab-and-go vending machines were unused due to the closure of universities and office buildings. The brand then began exploring new spaces to offer their products - such as restaurants and hospitals.
Dunkin's business model is rooted in providing food and drink options for on-the-go individuals. This new pilot will test to see how consumers react to this new selection of health-conscious grab-and-go meals.
Image Credit: Farmer's Fridge
Key Themes Behind This Trend
- Grab-and-go Vending
- The partnership between Farmer's Fridge and Dunkin' highlights the growing demand for healthy and convenient food options available for grab and go vending
- Diversifying Revenue Streams
- The initiative by Farmer's Fridge to partner with Dunkin' to sell its health-conscious grab-and-go salads and bowls over the counter at selected locations, demonstrates a proactive approach to diversifying revenue streams amidst unpredictable market conditions
- Collaborative Distribution
- The Farmer's Fridge and Dunkin' partnership is an example of how companies can leverage each other's distribution channels to expand their market reach and cross-sell complementary products
Where This Applies
- Vending
- The pilot program between Farmer's Fridge and Dunkin' showcases an opportunity for businesses looking to introduce fresh, healthy, and easy-to-eat meals in vending machines, to cater to the changing consumer preferences for on-the-go food options
- Hospitality
- The partnership between Farmer's Fridge and Dunkin' is a prime example of how restaurants and cafes can increase sales and tap into new markets by adding healthy grab-and-go options to their menus
- Healthcare
- The case study of Farmer's Fridge exploring partnerships with hospitals underscores the potential of healthy grab-and-go vending machines in the healthcare industry, particularly as they shift towards providing outpatient services and facilities
