This season, a Kohl's Holiday Pop-Up has launched in New York City and targeted Snapchat users will be able to experience the event from afar through a portal lens on the social platform. The Snapchat portal lens invites app users into a 3D version of the event space and gives them the ability to shop the featured products. Virtually, Snapchat users are also able to pose with a Vera Wang avatar in the Simply Vera Vera Wang shop.
Kohl's is also introducing other social experiences for the holidays, including an activation on Twitter for same-day, on-demand product deliveries and Pincodes on Pinterest on in-store signage that can be scanned to quickly access Kohl's Pinterest board.
What's Driving This Trend
- Virtual Experiences
- Creating virtual experiences through platforms like Snapchat provides a unique way for brands to engage with users remotely.
- Augmented Reality Shopping
- The use of augmented reality lenses on social media platforms allows users to digitally try on and shop featured products.
- Social Media Activations
- Incorporating social media activations such as on-demand product deliveries and scannable codes on in-store signage enhances the shopping experience and facilitates easy access to brand content.
Who This Affects Most
- Retail
- Retailers can leverage virtual pop-ups and augmented reality shopping experiences to engage with customers and increase sales.
- Social Media
- Social media platforms can explore partnerships and features that enable brands to offer virtual experiences and seamless shopping integrations.
- Technology
- Advancements in augmented reality technology can open up new opportunities for immersive shopping experiences and user engagement.
