Snapchat has made changes to the Lens Studio app to make the platform more user-friendly to new creators. The Lens Studio app now has an interactive, information-based tour for new users on the platform. This would help new users be able to create on the platform faster, as the process is reduced to a step-by-step guide. The platform has also started to highlight new capabilities, by using indicators in the apps home screen.
Streamlining the app's creative process will lower any barriers to entry that the platform may have. This will in turn incentivize more users to create on the platform, which could help Snapchat promote its Snap Lens platform.
The company has also added new Lens features to the platform.