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Top 100 Marketing Trends in September

From Swapped Logos to High-Energy Alcohol Activations

— September 15, 2019 — Marketing
Many different brands across the wide scope of industries explore new and exciting ideas this month, making up the list of September 2019 marketing trends. The expansive list highlights the different ways that brands make use of multiple mediums to interact with their target audience. Some of the marketing concepts drive emotional connection, humorous perspectives, interactivity, and more.

One of the standout marketing ideas this month was done by Malibu Rum and its 'Malibu Games.' It targeted its Gen Z audience through a playful and active approach in the UK to engage its targets in activities. The space features seating areas, a bar, and actionable team activities. Another great example this September is by CDA as it worked to re-design popular logos by switching up its identity.
10
Score
Popularity
Activity
Freshness
100
Reduced Sugar Baby Foods
Reduced Sugar Baby Foods
Cow & Gate Baby Food is Introducing New, Healthier Recipes
<
99
Scavenger-Hunt-Style Marketing Campaigns
Scavenger-Hunt-Style Marketing Campaigns
Olive Garden's $100 Pasta Pass Gives You Unlimited Pasta
<
98
Neverending Pasta Passes
Neverending Pasta Passes
The Olive Garden Pasta Pass Provides Unlimited Servings of Pasta for Life
<
97
Parent-Targeted Pizza Freezers
Parent-Targeted Pizza Freezers
Red Baron's 'Parent Win Stations' Share Family-Sized Frozen Pizzas
<
96
Plastic-Free Vegan Chocolate Packaging
Plastic-Free Vegan Chocolate Packaging
Raw Halo Now Features New Branding and Eco Packaging
<
95
Vegan Burger Giveaway Promotions
Vegan Burger Giveaway Promotions
DoorDash is Giving Away Free Impossible Whoppers From Burger King
<
94
Anti-Plastic Tinned Tuna Packaging
Anti-Plastic Tinned Tuna Packaging
The Aldi Fishmonger Tuna Chunks Packaging will be Plastic-Free
<
93
CBD-Infused Ice Teas
CBD-Infused Ice Teas
Grüv Beverages will Come in Two Refreshing Flavor Options
<
92
Custom Metro Card Campaigns
Custom Metro Card Campaigns
RIMOWA is Teaming Up with NYC MetroCard for the 'Never Still' Campaign
<
91
Anti-Counterfeit Wine Tags
Anti-Counterfeit Wine Tags
The Penfolds 407 with VeChain NFC Tag Proves the Product's Authenticity
<
90
Resealable Potato Chip Packaging
Resealable Potato Chip Packaging
Kettle Foods' Branded Tape Promotes Freshness & Product Awareness
<
89
Millennial-Focused Gin Cocktails
Millennial-Focused Gin Cocktails
Eden Mill Expands Its Gin Cocktail Line with 'Love Bellini'
<
88
Coconut-Based Sandwich Wraps
Coconut-Based Sandwich Wraps
The NUCO Organic Coconut Wraps are Low in Calories and Carbs
<
87
Blood Flow Enhancement Supplements
Blood Flow Enhancement Supplements
The VitalFit RedRood Blend Keeps Lactic Acid Levels Low
<
86
Tennis-Themed Candles
Tennis-Themed Candles
The Otherland's Matchpoint Candle Was Re-Released in Time for the U.S. Open
<
85
Funky Cartoon Beverage Redesigns
Funky Cartoon Beverage Redesigns
Gunna Drinks Unveiled Fresh Bold Packaging for Its Drinks
<
84
Teacher-Specific Meal Plan Giveaways
Teacher-Specific Meal Plan Giveaways
Sun Basket Debuted the 'Treat Your Teacher' Program Giveaway
<
83
Gen Z-Targeted Voice-Activation Samples
Gen Z-Targeted Voice-Activation Samples
DKNY Launched the 'Be Delicious' Fragrance Samples
<
82
Branded Two-in-One Outfits
Branded Two-in-One Outfits
Christian Siriano Designed a Look for SweeTARTS' Be Both Campaign
<
81
Reduced Plastic Meat Packaging
Reduced Plastic Meat Packaging
Aldi is Trialing Cardboard Steak Packaging to Cut Plastic Use
<
80
Mysterious Halloween Sodas
Mysterious Halloween Sodas
Mountain Dew's New VooDoo Flavor is Here for Spooky Season
<
79
Community-Enhancing Fashion Events
Community-Enhancing Fashion Events
PROJECT N:OW is an exploration of culture in streetwear
<
78
Premium Recyclable Coffee Pods
Premium Recyclable Coffee Pods
The Dualit Recyclable Coffee Capsules are Made from Aluminum
<
77
Voice-Activated Sneaker Drops
Voice-Activated Sneaker Drops
Reebok Dropped an Exclusive Shoe Through Alexa & Google Assistant
<
76
Children-Specific Low-Calorie Initiatives
Children-Specific Low-Calorie Initiatives
Mondelēz International Launched New Portion Controls
<
75
Pop-Up Privacy Cafes
Pop-Up Privacy Cafes
London's Facebook Cafe Shows Users How to Protect Themselves on Social Media
<
74
Home-Style 5G Activations
Home-Style 5G Activations
Three's Living Room of the Future Shares the Possibilities of 5G Tech
<
73
Snail-Inspired Skincare Branding
Snail-Inspired Skincare Branding
The Conceptual Mucin Essence Packaging Mimics the Product Source
<
72
Branded Culinary Experiences
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
<
71
Funky Taco Kit Rebrands
Funky Taco Kit Rebrands
Wahaca Taco Kits Relaunched Across the UK With a Fun New Brand Identity
<
70
Straightforward Dog Food Branding
Straightforward Dog Food Branding
itsdogfood.com Sells Quality Items with a No-Nonsense Approach
<
69
Iconic Beverage-Themed Lines
Iconic Beverage-Themed Lines
The KITH x Coca-Cola Collection Was Highly Anticipated by Consumers
<
68
Voice-Powered Skincare Services
Voice-Powered Skincare Services
Samsung, Ulta Beauty & Revieve Collaborated on a Diagnostics Tool
<
67
Cannabis Marketing Award Programs
Cannabis Marketing Award Programs
Clio and High Times Launched the Clio Cannabis Marketing Awards
<
66
Food Waste-Preventing Devices
Food Waste-Preventing Devices
The Lora-Enabled Temperature Sensors Reduce Restaurant Food Waste
<
65
Sustainable Snack Packaging
Sustainable Snack Packaging
The Evolution Foods Natural Selection Range Includes 25 Products
<
64
Sport Collection Pop-Up Experiences
Sport Collection Pop-Up Experiences
GUESS Jeans U.S.A. is Debuting Its New Collection in LA
<
63
Incredibly Exclusive Footwear Drops
Incredibly Exclusive Footwear Drops
AFEW & Diadora Boast a New N.9000 Highly Addictive Iteration
<
62
Humorous Streaming Service Billboards
Humorous Streaming Service Billboards
Tubi's Cheeky Campaign Targets Paid Streaming Services
<
61
Traveling Food Taster Positions
Traveling Food Taster Positions
Cruise Croatia Will Pay You to Take a 7-Day Food and Wine Cruise
<
60
Mountain Climber Jewelry Ads
Mountain Climber Jewelry Ads
David Yurman Partners with Jimmy Chin on New Social Media Campaign
<
59
CBD-Infused Shampoo Bars
CBD-Infused Shampoo Bars
Mighty Green's Haircare Products Share the Benefits of Hemp
<
58
Glow-in-the-Dark Camper Levelers
Glow-in-the-Dark Camper Levelers
PaulCamper's Glow Blocks are Ideal For Dark Campsites
<
57
NFC-Enabled Wine Bottles
NFC-Enabled Wine Bottles
Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
<
56
Approachable Packaged Edibles
Approachable Packaged Edibles
'Jane' Shares Cannabis-Infused Edibles in a Relatable, Friendly Box
<
55
Cut-Out Furniture Ads
Cut-Out Furniture Ads
These Ads Reference the Fact That the IKEA Catalog is Now Online in Denmark
<
54
Funhouse Chapel Rides
Funhouse Chapel Rides
Norwich Cathedral's Ride Helps Visitors Appreciate Ornate Interior Details
<
53
Iconic 90s-Themed Sitcom Pop-Ups
Iconic 90s-Themed Sitcom Pop-Ups
A Friends Pop-Up in New York Celebrates the Show's Anniversary
<
52
Plant Care Hotels
Plant Care Hotels
The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
<
51
Better-for-You Grocery Brands
Better-for-You Grocery Brands
Target's Good & Gather Shares Convenient & Affordable Food & Drinks
<
50
Ultra-Playful Tequila Branding Initiatives
Ultra-Playful Tequila Branding Initiatives
As a Brand, JAJA Tequila Boasts a Free-Spirited Ethos
<
49
Funny Parody-Styled Ads
Funny Parody-Styled Ads
Choco Leibniz Launched a New Campaign Entitled ‘A Little Bit Fancy’
<
48
Iconic Vintage Jewelry Giveaways
Iconic Vintage Jewelry Giveaways
JewelStreet is Giving Away a Necklace Worn by Marilyn Monroe
<
47
Experiential Footwear Shops
Experiential Footwear Shops
The Puma Endorphin Store "Prescribes" Mood-Boosting Fitness Treatments
<
46
Sustainably-Focused Hair Products
Sustainably-Focused Hair Products
HiBAR Boasts Design-Friendly Solid Shampoo and Conditioner
<
45
Five-Ingredient Canned Cocktails
Five-Ingredient Canned Cocktails
Five Drinks Co. Creates Ready-to-Drink, Simple Cocktails
<
44
Design-Forward CBD Oil Packaging
Design-Forward CBD Oil Packaging
Alpinols Boasts an Incredibly Elegant Branding Aesthetic
<
43
Luxury Real Estate Agents
Luxury Real Estate Agents
Much Like Companies, Real Estate Agent Branding is Also Important
<
42
Waste-Conscious Beer Brands
Waste-Conscious Beer Brands
Toast Beer Attempts to Mend the Food System Through Production
<
41
Matching Father-Son Outfits
Matching Father-Son Outfits
Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day
<
40
Strategic Brand Typeface Swaps
Strategic Brand Typeface Swaps
IKEA Switches Its Verdana Typeface to Noto to Adapt to Languages
<
39
Text-Based Digital Rebellions
Text-Based Digital Rebellions
Re:publica's Identity Contradicts the Values of Digital Cultures
<
38
Collaborative Robot Paintings
Collaborative Robot Paintings
Bombay Sapphire's Painted by Everyone is a Crowdsourced Art Project
<
37
Sophisticated Celebratory Fashion Lines
Sophisticated Celebratory Fashion Lines
Saturdays NYC Spotlights a Few Timelessly Chic Silhouettes
<
36
Dessert-Paired Makeup Deliveries
Dessert-Paired Makeup Deliveries
Benefit Cosmetics is Sharing Boxes of Cake & Concealer in the UK
<
35
Electric Car-Charging Restaurant Chains
Electric Car-Charging Restaurant Chains
McDonald's Sweden Installs Electric Car-charging Stations
<
34
Snack-Inspired Styling Bars
Snack-Inspired Styling Bars
The Cheetos House of Flamin' Haute Invites Fans to Get "Cheetos-fied"
<
33
Intricate Illusory Branding Identities
Intricate Illusory Branding Identities
& Walsh Embarks on a Tasteful Modern Branding Project
<
32
Latin Culture-Inspired Pop-Ups
Latin Culture-Inspired Pop-Ups
The Latina Bodega by bybabba Boldly Celebrates Latinx Culture
<
31
Monochromatic Low-Top Sneaker Silhouettes
Monochromatic Low-Top Sneaker Silhouettes
Off-White's Vulcanized Low is Released in Three Colors
<
30
Sky-High Dining Experiences
Sky-High Dining Experiences
Deliveroo Offers Dining Experience in the Sky in the UK
<
29
Anime Film-Celebrating Streetwear
Anime Film-Celebrating Streetwear
atmos Enters the Picture with a Timely One Piece Collaboration
<
28
QSR Navigational Campaigns
QSR Navigational Campaigns
McDonald's Shows How People Navigate Cities Using its Restaurants
<
27
Multi-Sensory Infinity Mirrors
Multi-Sensory Infinity Mirrors
This Infinity Mirror Installation Promotes an Unlimited Data Plan
<
26
Grey-Inspired Sneaker Pop-Ups
Grey-Inspired Sneaker Pop-Ups
New Balance Honers Grey Day 2019 with a Temporary Hong Kong Location
<
25
Social Media Recycling Initiatives
Social Media Recycling Initiatives
Poland Spring Provides Help with Recycling on Instagram
<
24
Customizable Embroidery Collection
Customizable Embroidery Collection
Zara Debuts the New 'Edited Collection' with Custom Embroidery
<
23
Gin-Sharing Laundromats
Gin-Sharing Laundromats
Lesley’s Laundrette by Hendrick's Gin is a "Portal to the Peculiar"
<
22
High-Energy Alcohol Activations
High-Energy Alcohol Activations
The Experiential Malibu Games Targets Gen Z with Activities
<
21
Snack-Sized Product Packaging
Snack-Sized Product Packaging
Safe-T-Fresh SquareWare Snackers Packaging is for Smaller Portions
<
20
Music Festival-Inspired Shoes
Music Festival-Inspired Shoes
Nice Kicks x adidas UltraBOOST Boast a Pair of Psychedelic Sneakers
<
19
Coffee Brand Storytelling Campaigns
Coffee Brand Storytelling Campaigns
Starbucks Unveiled Its Brand Design Evolution for the Public
<
18
Branded Digitally Connected Parties
Branded Digitally Connected Parties
Desperados Digitally Connects Houses for a Giant House Party
<
17
Tattooed Ketchup Bottles
Tattooed Ketchup Bottles
Heinz Created Bottles of Ketchup Inspired by Ed Sheeran's Body Art
<
16
Rapper-Led Footwear Editorials
Rapper-Led Footwear Editorials
PUMA's LQDCELL Optic Boasts an Incredibly Slick, Unisex Silhouette
<
15
Unconventional Small Design Exhibitions
Unconventional Small Design Exhibitions
Small Designs, Great Architects is on Display in Barcelona
<
14
Luxury Vintage Fashion Pop-Ups
Luxury Vintage Fashion Pop-Ups
Treasures of NYC's Pop-Up is Intended to Resemble a Gritty Street
<
13
Futuristic Newsstand Pop-Ups
Futuristic Newsstand Pop-Ups
Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy
<
12
Beachfront Sandcastle Hotel Rooms
Beachfront Sandcastle Hotel Rooms
The Booking.com “SAND”-sion Offers a Comfy Stay on the Beach
<
11
Female-Centric Sportswear Campaigns
Female-Centric Sportswear Campaigns
Reebok's Female Empowerment Campaign Boasts Cheerful Colors
<
10
Female-Specific Health Initiatives
Female-Specific Health Initiatives
Fem-Tech Startup Elvie Launched the #LetFannyFly Campaign
<
9
Nonchalant Streetwear Editorials
Nonchalant Streetwear Editorials
Supreme Debuts Its Fall/Winter 2019 Collection in THEM Magazine
<
8
Ice Tea-Inspired Sneaker Drops
Ice Tea-Inspired Sneaker Drops
The adidas x AriZona Ice Tea Collaboration Boasts a 2nd Installment
<
7
Humorous Ocean Clean-Up Campaigns
Humorous Ocean Clean-Up Campaigns
Pornhub Launches the 'Dirties Porn Ever' to Raise Money
<
6
Playful Origami Packaging
Playful Origami Packaging
Some of Nestlé's KitKat Bars in Japan Will Boast Paper-Based Wrappers
<
5
Luxurious Stylish Dog Hoodies
Luxurious Stylish Dog Hoodies
Burberry's Monogram Canine Fashion is Available for Just 24 Hours
<
4
Design-Friendly Stigma-Defying Campaigns
Design-Friendly Stigma-Defying Campaigns
Approved, Not Approved Supports Sexual Wellness Products
<
3
Augmented Reality Art Tours
Augmented Reality Art Tours
Apple & the New Museum Take Urban Art to the Digital Environment
<
2
Minimal Futuristic Technical Wear
Minimal Futuristic Technical Wear
The North Face and HYKE Collaboration is Exclusive to Japan
<
1
Swapped Logo Aesthetics
Swapped Logo Aesthetics
As a Bizarre Marketing Stunt, CDA Swaps the Logos of Big-Name Brands
<