The Evolution Foods Natural Selection range has been announced by the brand in the UK as a way to help combat the mass amounts of plastic packaging in the market by opting for an eco-friendly alternative.
The packaging is made from paper that has been sourced sustainably and is suitable for recycling alongside other paper waste to encourage consumers to dispose of it responsibly. The packaging features a water-based coating that is heat-sealed in order to help the product maintain optimal freshness. It's reported by the brand that the new packaging could save over 1,350 tonnes of plastic in the UK snack market.
Evolution Foods Managing Director James Knott spoke on the new Evolution Foods Natural Selection range saying, "The dried fruit, nuts and seeds sector has relied on plastic packaging for a long time, but we wanted to provide a better solution for the environment. Our ‘Natural Selection’ paper packaging is a major breakthrough for us as it is sustainable and easy to recycle at home, without compromising on quality. While there is always more to do, this is an exciting moment for our industry, unlocking real potential to reduce plastic waste.”