UK-based brand Snacking Essentials has announced a new range of snacks for consumers that acknowledges the increasing popularity of healthful foods to nibble on throughout the day. The new snack range includes eight products in total and will include varieties that feature nuts, seeds and berries to accommodate different consumer preferences ranging from sweet to savory. The products will be launched initially at Boots store locations across the UK in 35 gram package sizes at a retail price point of £0.70 each.
Snacking Essentials Marketing Controller Andy Lewis spoke on the new products saying, "At Snacking Essentials we pride ourselves on our diverse range of tasty snacks that offers something for everyone, whether for a nutritious boost of energy on the go, after a visit to the gym or healthier snacks and indulgent treats for grazing on at the office. We are very proud to launch this exciting new range, with its modern, appealing branding and fun new characters all wrapped up in our easy-to-use packaging.”
Key Themes Behind This Trend
- Healthful Snacking
- Opportunity for developing prepackaged snacks that cater to the increasing popularity of healthful foods.
- Nuts and Seeds
- Innovative options to explore using nuts and seeds as ingredients in prepackaged snacks.
- Sweet-savory Balance
- Disruptive potential in creating prepackaged snacks that offer a balance between sweet and savory flavors.
Where This Applies
- Food and Beverage
- Opportunity within the food and beverage industry to expand offerings with healthful prepackaged snack options.
- Retail
- Retail industry can explore stocking a diverse range of prepackaged snacks that cater to various consumer preferences.
- Packaging
- Innovations in packaging design and usability can enhance the appeal and convenience of prepackaged snacks.
