This is the fourth launch of a KITH x Coca-Cola collaboration. This installment features a total of 105 pieces, each paying homeage to the iconic Coke company, as well as the summery ethos of Hawaii.
The apparel capsule boasts a variety of brand partnerships that borrow the strong, bold and easily recognizable identity of the beverage inspiration. This includes labels like Mitchell & Ness, Golden Bear, Channel Island, and more. The fourth KITH x Coca-Cola collection is exhibited through a Hawaii-themed lookbook.
From red sporty bikinis and bright yellow pant and top sets to playfully printed shirts and white half-zip windbreakers, each garment bears a multitude of logos for design emphasis. In addition, the KITH x Coca-Cola collection also draws inspiration from the Hawaii lifestyle, referencing the "eight main islands."