To bring awareness to its new KETTLE & More range, Kettle Foods is implementing potato chip packaging with branded RE:CLOSE Tape from Essentra Tapes. These colorful strips not only serve to show off the three newest additions to the KETTLE & More range but also help to promote freshness and portion control.
This clever packaging supports Kettle Foods' KETTLE & More as a better-for-you snack range, especially as the line combines the brand's classic kettle chips with slices of fruits and vegetables like sweet potato, beetroot and apple. As ever, the brand is committed to preparing its high-quality snack products without artificial ingredients.
As Daisy Scott, Assistant Brand Manager at Kettle Foods, describes: "The Essentra RE:CLOSE Tape gave us a great opportunity to interrupt the shopper journey with our NPD news. The tape was an effective way for us to reach existing KETTLE Chips consumers and ask them to reassess their normal purchase."
Key Themes Behind This Trend
- Resealable Packaging
- Using branded tape for resealable packaging promotes freshness and portion control.
- Better-for-you Snacks
- Creating snack options by combining classic kettle chips with fruits and vegetables taps into the trend of healthier snacking options.
- Artificial Ingredient-free Products
- Creating high-quality snack products without artificial ingredients meets the demand for clean label and natural products.
Where This Applies
- Food Packaging
- Implementing resealable packaging with branded tape provides a disruptive innovation opportunity in the food packaging industry.
- Snack Food
- Combining classic chips with fruits and vegetables creates a unique product offering in the snack food industry.
- Health Food
- Creating better-for-you snacks with natural ingredients taps into the growing health food industry.
