The September 2019 branding list spotlights what companies are doing to stay relevant and a lot of it has to do with design-friendly sensibilities.
Image is everything and businesses often harness their logo as the main indicator of their existence. Companies like Coca-Cola are really successful in doing this as the logos have become somewhat of a staple and a fashion-forward element in-and-of-themselves. This is a reason why the KITH x Coca-Cola collection— a collaboration that boasted a total of 105 pieces, was highly anticipated.
Of course, logos can be used in a creatively humorous way and the September 2019 branding round-up showcases this with kitchen appliance company CDA's marketing stunt that paired global brands by rivalry — McDonald's and Burger King, for example, and swiftly remixed their logos for an entertaining effect.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
