Following a collaboration with Heinz to introduce limited-edition bottles of 'EdChup,' singer Ed Sheeran is now releasing a special bottle of ketchup that features his tattoo of the brand's logo. The partnership comes as part of Heinz’ 150th anniversary celebrations and plays up Sheeran's passion for the condiment.
Just 150 of the tattooed ketchup bottles will be available, each of which is signed by Sheeran himself. While three bottles will be auctioned off at Christie’s in London, the remaining bottles can be claimed by lucky consumers who participate in a prize draw. The money raised from the limited tattooed bottles of ketchup will be donated to Ed Sheeran’s charity of choice, East Anglia’s Children’s Hospices.