Heinz is currently working on developing a red ink to be used in ketchup-themed tattoos. Often, red ink is made with harmful ingredients that lead it to being banned or not used and Heinz is determined to offer tattoo lovers a safe alternative. For this project, the brand is working with Electric Ink to develop the ink with non-toxic ingredients, which will be a perfect color match for its iconic tomato product.
Back in 2012, ketchup enthusiast Ed Sheeran got the image of a Heinz Ketchup bottle inked on his right arm. Soon, many more fans of the condiment will be able to get a red tattoo ink to show their love of the brand's ketchup in a similar way.
What's Driving This Trend
- Non-toxic Tattoo Ink
- Heinz and Electric Ink are developing non-toxic tattoo ink for ketchup-themed tattoos.
- Branded Tattoos
- The rise of branded tattoos, such as Heinz ketchup-themed tattoos.
- Safe Ink Alternatives
- The demand for safe and non-harmful tattoo ink alternatives, such as the ink being developed by Heinz and Electric Ink.
Who This Affects Most
- Tattoo and Body Art
- The tattoo and body art industry, which can utilize safe and non-toxic tattoo ink alternatives.
- Condiments
- The condiment industry, which can explore branded merchandise and collaborations with tattoo artists.
- Consumer Goods
- The consumer goods industry, which can offer safe and non-toxic alternatives to traditional products, such as tattoo ink.
