Heinz is Developing a Red Ink for Ketchup-Themed Tattoos
Laura McQuarrie — March 30, 2023 — Marketing
References: famouscampaigns
Heinz is currently working on developing a red ink to be used in ketchup-themed tattoos. Often, red ink is made with harmful ingredients that lead it to being banned or not used and Heinz is determined to offer tattoo lovers a safe alternative. For this project, the brand is working with Electric Ink to develop the ink with non-toxic ingredients, which will be a perfect color match for its iconic tomato product.
Back in 2012, ketchup enthusiast Ed Sheeran got the image of a Heinz Ketchup bottle inked on his right arm. Soon, many more fans of the condiment will be able to get a red tattoo ink to show their love of the brand's ketchup in a similar way.
Back in 2012, ketchup enthusiast Ed Sheeran got the image of a Heinz Ketchup bottle inked on his right arm. Soon, many more fans of the condiment will be able to get a red tattoo ink to show their love of the brand's ketchup in a similar way.
Trend Themes
1. Non-toxic Tattoo Ink - Heinz and Electric Ink are developing non-toxic tattoo ink for ketchup-themed tattoos.
2. Branded Tattoos - The rise of branded tattoos, such as Heinz ketchup-themed tattoos.
3. Safe Ink Alternatives - The demand for safe and non-harmful tattoo ink alternatives, such as the ink being developed by Heinz and Electric Ink.
Industry Implications
1. Tattoo and Body Art - The tattoo and body art industry, which can utilize safe and non-toxic tattoo ink alternatives.
2. Condiments - The condiment industry, which can explore branded merchandise and collaborations with tattoo artists.
3. Consumer Goods - The consumer goods industry, which can offer safe and non-toxic alternatives to traditional products, such as tattoo ink.
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