DoorDash, a popular food delivery service, recently announced a new promotion where customers can get a free Impossible Whopper from the iconic quick-service restaurant Burger King. The launch is timed perfectly with Burger King's nationwide addition of its vegan burger to its menu.
The giveaway promotion is also promoting DoorDash's subscription service -- the DashPass -- which runs consumers $9.99 USD per month and gives them free delivery on orders $12 USD or higher. The food delivery service is offering a free one-month trial of DashPass and will be delivering free Impossible Whoopers on Friday, August 9th, 2019 for consumers who use the code "DASHPASS5."
This giveaway promotion is a great initiative to have consumers download and become familiar with the app in addition to increasing consumer loyalty.