Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

QSR Navigational Campaigns

McDonald's Shows How People Navigate Cities Using its Restaurants

— August 21, 2019 — Marketing
A clever new campaign by McDonald's underscores how people around the world navigate cities using McDonald’s locations. The out-of-home ads feature a variety of items including a coffee cup, a receipt, Google translate, a napkin, and a flyer that have been transformed into maps to help tourist orientate themselves in unfamiliar places.

The campaign was designed by Leo Burnett Moscow to showcase routes to iconic tourist destinations across five major cities including the Louvre in Paris, France; Ming Palace in Nanjing, China; Westminster Cathedral in London, UK; the Flatiron Building in New York City, USA; and the Duomo in Milan, Italy.

The interesting campaign shows the universalness of the fast-food chain and how it can be used as a landmark across the globe. The navigational campaign helps international customers feel connected to the brand and each other.
Trend Themes
1. Navigational Campaigns - Other QSR chains can innovate by advertising unique local landmarks or travel routes to stand out to tourists and locals alike.
2. Multifunctional Product Integration - Other brands can expand their reach by integrating their product into innovative purposes; such as using a McDonald's coffee cup as a map like the ad campaign shows.
3. Global Branding Strategies - International brands can use universal imagery to connect different cultures and languages under a unified brand, similar to McDonald's global navigational campaign.
Industry Implications
1. Quick Service Restaurants - QSR chains can capitalize on local landmarks or travel routes to stand out among the competitive fast food industry.
2. Advertising and Marketing - Brands can learn from the innovative product integration of McDonald's new campaign to find new and interesting marketing strategies.
3. Global Tourism - Travel industries can use the universal imagery of McDonald's restaurants to appeal to international customers visiting new countries and cities.
6.3
Score
Popularity
Activity
Freshness