Fast food giant McDonald's has been experimenting with a different restaurant concept since the 1980s -- and now the company is launching a McDonald's to Go at its Fleet Street, London, location. The restaurant will have updated branding with new uniforms for staff, and the revised menu will include staples like McNuggets and Big Macs.
McDonald's to Go will also feature screen-only ordering with new and smaller screens. The hours of operation will reflect the needs of its target demographic -- passersby and commuters. The change to its store concept is in reaction to “changing tastes, new technology, and more competition," stated Henry Trickey, Senior Vice President for Development and IT at McDonald's.
The brand recognizes that a one size fits all model is no longer feasible and is experimenting with different trial formats at various locations.