Fast food giant McDonald's has been experimenting with a different restaurant concept since the 1980s -- and now the company is launching a McDonald's to Go at its Fleet Street, London, location. The restaurant will have updated branding with new uniforms for staff, and the revised menu will include staples like McNuggets and Big Macs.
McDonald's to Go will also feature screen-only ordering with new and smaller screens. The hours of operation will reflect the needs of its target demographic -- passersby and commuters. The change to its store concept is in reaction to “changing tastes, new technology, and more competition," stated Henry Trickey, Senior Vice President for Development and IT at McDonald's.
The brand recognizes that a one size fits all model is no longer feasible and is experimenting with different trial formats at various locations.
What's Driving This Trend
- Screen-only Ordering
- The trend of screen-only ordering provides an opportunity for businesses to streamline the ordering process and reduce labor costs.
- Targeted Store Concepts
- Developing store concepts that cater to specific demographic needs allows businesses to better serve their target customers.
- Flexible Operation Hours
- Adopting flexible operation hours to better accommodate the needs of specific customer segments can lead to increased customer satisfaction and loyalty.
Who This Affects Most
- Fast Food
- Fast food chains can explore screen-only ordering and targeted store concepts to adapt to changing customer preferences and cater to specific demographics.
- Technology
- Developing new and smaller screens for screen-only ordering presents opportunities for innovation and growth in the technology industry.
- Retail
- Exploring flexible operation hours to attract and accommodate specific customer segments can benefit retail businesses in increasing foot traffic and sales.
