A robotic McDonald's does not seem far off from reality as the company opens up its first almost entirely automated restaurant with a focus on speed. It is found in Texas' Fort Worth and is a much smaller space than traditional McDonald's locations.
Instead of table service, it functions on-the-go, making sure customers are able to get their food as fast as possible. Orders are placed at the digital kiosks and come out on a conveyor belt to be collected. Customers are also able to order their food through the mobile app before the reach the store. Human staff will still be present and there is a dedicated Order Ahead Lane for quick and short fast-food takeouts.
Image Credit: McDonald's
Key Themes Behind This Trend
- Automated Qsrs
- Automated Quick Service Restaurant (QSRs) are revolutionizing the foodservice industry and increasing efficiency.
- Digital Kiosks
- Restaurants with digital self-service kiosks are becoming more popular, improving customer experience and speeding up the ordering process.
- Mobile Ordering
- Mobile ordering apps are gaining momentum and transforming how restaurant orders are processed, providing customers with a more seamless and convenient ordering experience.
Where This Applies
- Foodservice
- The foodservice industry has the opportunity to incorporate automation and digital kiosks to speed up service and improve customer experience.
- Technology
- Innovative companies in the technology industry have the chance to develop smart automation for the foodservice industry, revolutionizing the industry.
- Mobile App Development
- The mobile app development industry has the opportunity to create more intuitive, user-friendly, and convenient mobile apps for ordering food at QSRs.
