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Better-for-You Grocery Brands

Target's Good & Gather Shares Convenient & Affordable Food & Drinks

— August 19, 2019 — Lifestyle
Target is launching a flagship grocery brand called Good & Gather to offer new options to consumers that are convenient, flavorful and affordable. The new launch will include everything from dairy and produce to ready-made pasta products and sparkling water. Appealing to health-conscious yet time-strapped families, Good & Gather products are free from artificial flavors and sweeteners, synthetic colors and high fructose corn syrup.

Good & Gather is the largest own-brand launch from Target and in the fall, shoppers will be able to look forward to a range of food and beverage products that are centered on sharing "taste, quality ingredients and ease, at a great value." By the end of 2020, Good & Gather is expected to make more than 2,000 products available to consumers.
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