Target is launching a flagship grocery brand called Good & Gather to offer new options to consumers that are convenient, flavorful and affordable. The new launch will include everything from dairy and produce to ready-made pasta products and sparkling water. Appealing to health-conscious yet time-strapped families, Good & Gather products are free from artificial flavors and sweeteners, synthetic colors and high fructose corn syrup.
Good & Gather is the largest own-brand launch from Target and in the fall, shoppers will be able to look forward to a range of food and beverage products that are centered on sharing "taste, quality ingredients and ease, at a great value." By the end of 2020, Good & Gather is expected to make more than 2,000 products available to consumers.
What's Driving This Trend
- Convenient Grocery Brands
- There is an opportunity for grocery brands to offer convenient, ready-to-eat food and beverage products for health-conscious, time-strapped consumers.
- Affordable Health Foods
- There is a growing market for affordable, better-for-you grocery brands that are free from artificial flavors, sweeteners, synthetic colors, and high fructose corn syrup.
- Large-scale Own-brand Launch
- Large retailers can benefit from launching their own grocery brands to offer a wider range of products that align with consumer preferences and needs.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the growing demand for convenient, healthy and affordable grocery brands, by offering a range of ready-to-eat food and beverage products that are free from artificial ingredients.
- Retail
- Retailers can benefit from launching their own grocery brands to boost sales and offer a wider range of products that appeal to health-conscious consumers.
- Consumer Goods
- The consumer goods industry can identify opportunities to launch affordable, better-for-you grocery brands that appeal to time-strapped consumers, while addressing concerns around artificial ingredients in food and beverage products.
