Target is launching a flagship grocery brand called Good & Gather to offer new options to consumers that are convenient, flavorful and affordable. The new launch will include everything from dairy and produce to ready-made pasta products and sparkling water. Appealing to health-conscious yet time-strapped families, Good & Gather products are free from artificial flavors and sweeteners, synthetic colors and high fructose corn syrup.
Good & Gather is the largest own-brand launch from Target and in the fall, shoppers will be able to look forward to a range of food and beverage products that are centered on sharing "taste, quality ingredients and ease, at a great value." By the end of 2020, Good & Gather is expected to make more than 2,000 products available to consumers.