These Target private label products are being promoted by the retailer in a bid to help support shoppers and provide them with a range of options perfect for entertaining that won't break the bank.
The brand is promoting more than 40 snacks, drinks and appetizers ahead of Super Bowl Sunday that are each priced under $5 each. This includes products under the brand's Good & Gather, Favorite Day and Market Pantry labels, which are perfect for serving to family and/or friends when they stop by to watch the big game. The various options offer something for every taste and also provide shoppers with an easy way to stick to their budget despite the current cost of living crisis.
Chief Food and Beverage Officer Rick Gomez commented on the new Target private label products campaign saying, "
Whether you’re tuning in for the football or the commercials, Target has everything you need for the big game – including over 40 delicious snacks, drinks and appetizers priced under $5. And it’s all available on your terms. You can head into your local store or use our mobile app or Target.com to arrange same-day home delivery or free curbside pickup in our parking lot right in time for kickoff.”
What's Driving This Trend
- Affordable Party Foods
- Opportunity for food brands to create low-cost party food options for price-conscious consumers
- Private Label Products
- The emergence of private label products as a cost-effective solution for consumers and a disruptive innovation opportunity for retailers
- Convenience Retailing
- Retailers offering convenient shopping options such as same-day home delivery or free curbside pickups gain advantage in catering to the needs of consumers
Who This Affects Most
- Food and Beverage
- Food and beverage brands can develop affordable products to cater to the increasing demand for low-cost, high-quality snacks and appetizers
- Retail
- There is an increased need for retailers to offer cost-effective, quality products to consumers in response to the current cost of living crisis
- E-commerce
- Online retailers offering same-day home delivery or free curbside pickups are better equipped to cater to consumers' needs and thus gain a competitive edge
