Gunna Drinks, a London-based soft drink company, recently debuted its new packaging design that will help the cans "stand out on [the] shelf." The redesigned changed the packaging on all four flavors, including the Ginger Rebel, the Muscovite, the Pink Punk, and the Steelworks beverages.
The distinctive new cans include cartoon animals with hip, edgy accessories including ball caps, beanies, aviators, and bold glasses. These characters are atop vibrant backgrounds to create a striking aesthetic. The design was inspired by the edgy labeling present with many craft beers and the urge to create a more distinctive brand identity.
As seen with Gunna Drinks shift to create a unique and authentic brand identity that's aligned with its consumers' personas, we can expect to see other beverage companies making the leap to bolder packaging as well.