Maspex Wadowice Group, one fo the biggest food and beverage manufacturers in Eastern and Central Europe, recently rebranding its iconic juice brand Tymbark with vibrant and colorful packaging. The revamped brand imagery was completed in an effort to stand out on shelves and entice consumers to purchase the fruit juice range.
The new brand identity includes the Maspex's long history in Europe, detailing its establishment in 1936. The packaging also includes a collage of leaves in an asymmetrical pattern at the top of the container which fades to make way for vivid images of the fresh fruit, differing based on juice flavor.
The eye-catching design is brighter and more dynamic to set Maspex Wadowice Group's products apart from competitors. The modern design shows the importance of brand identity to consumers.