Maspex Wadowice Group, one fo the biggest food and beverage manufacturers in Eastern and Central Europe, recently rebranding its iconic juice brand Tymbark with vibrant and colorful packaging. The revamped brand imagery was completed in an effort to stand out on shelves and entice consumers to purchase the fruit juice range.
The new brand identity includes the Maspex's long history in Europe, detailing its establishment in 1936. The packaging also includes a collage of leaves in an asymmetrical pattern at the top of the container which fades to make way for vivid images of the fresh fruit, differing based on juice flavor.
The eye-catching design is brighter and more dynamic to set Maspex Wadowice Group's products apart from competitors. The modern design shows the importance of brand identity to consumers.
Key Themes Behind This Trend
- Vibrant Packaging Design
- The trend in rebranding with vibrant and colorful packaging designs can provide opportunities for companies to stand out on store shelves.
- Heritage Branding
- The trend of incorporating long-standing company history into product packaging can help create emotional connections with consumers.
- Fruit Juice Range Expansion
- Trend towards expanding fruit juice ranges with unique flavor combinations and nutritional benefits can attract health-conscious customers.
Where This Applies
- Food and Beverage Manufacturing
- Opportunity for companies to invest in rebranding and packaging design to increase visibility and appeal of products.
- Graphic Design and Advertising
- Companies in the graphic design and advertising fields can take advantage of the trend in rejuvenating old brands through modern, eye-catching design.
- Natural and Organic Food and Beverage Production
- Expanding a fruit juice line with nutrients and offering natural and organic options can attract a wider range of customers looking for healthy alternatives.
