Shark Allies Unveiled a New Call-to-Action To End Shark Hunting
Grace Mahas — August 5, 2019 — Marketing
References: nofinfl.org & thedrum
With Discovery Channel's Shark Week recently debuted, many brands and non-profits have launched initiatives to end the controversial hunting of sharks including non-profit organization Shark Allies. The charity was joined by advertising agency Spark as a pro-bono initiative to raise awareness about the shark finning hub in the United States that kills and dismembers over 100,000,000 sharks globally every year.
The multimedia campaign features social media graphics, a landing page, posters, and t-shirts sharing these controversial statistics and uses the hashtag #NoFinFL. The graphics feature muted pinks and greens colors with eye-catching, shark-themed illustrations. The visuals include call-to-actions such as "get this shady business out of our sunny state" and "give our fin laws teeth."
The campaign seeks to raise awareness regarding the extraordinary amount of sharks killed for consumer products.
The multimedia campaign features social media graphics, a landing page, posters, and t-shirts sharing these controversial statistics and uses the hashtag #NoFinFL. The graphics feature muted pinks and greens colors with eye-catching, shark-themed illustrations. The visuals include call-to-actions such as "get this shady business out of our sunny state" and "give our fin laws teeth."
The campaign seeks to raise awareness regarding the extraordinary amount of sharks killed for consumer products.
Trend Themes
1. Shark Conservation Initiatives - Opportunity for brands to launch initiatives to end shark hunting and promote shark conservation.
2. Social Media Awareness Campaigns - Opportunity to use social media graphics and hashtags to raise awareness about shark finning and its impact on shark populations.
3. Pro-bono Collaborations - Opportunity for non-profits and advertising agencies to collaborate for a good cause, such as raising awareness about the shark finning hub in the United States.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can work towards ending shark hunting and promoting shark conservation.
2. Advertising Agencies - Advertising agencies can contribute their skills and expertise on a pro-bono basis to raise awareness about shark finning.
3. Consumer Products - Opportunity for consumer product brands to support shark conservation and promote sustainable alternatives to shark products.
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