In anticipation of the Honda Celebration of Light in Vancouver, renowned Scottish gin company Hendrick's Gin announced a bespoke hot air balloon activation -- the 'Portal of Peculiarity.' The canvas will be decorated with a bottle of Hendrick's Gin, roses, and cucumbers in a postmodern aesthetic.
Alvin P Ramchurn, national brand ambassador at Hendrick's Gin, said: "The Hendrick’s Gin 'Portal of peculiarity' at the Honda Celebration of Light downtown will be enchanting for the eyes, ears and taste buds. We look forward to elevating festivalgoers’ experience with our ocular and auditory spectacle in true Hendrick’s Gin fashion." Attendees will also have the chance to sample the brand's limited-edition Midsummer Solstice flavor.
The event will take place on August 2-3, 2019 and will also include live music and an energy reading with the renown Terry-Lynn Decker.
Key Themes Behind This Trend
- Bespoke Air Installations
- Companies are creating customized hot air balloon activations for events and festivals, providing unique brand experiences.
- Multisensory Brand Activations
- Brands are integrating sensory elements like taste and sound to create immersive experiences that enhance brand recognition and consumer engagement.
- Postmodern Aesthetics
- The use of postmodern design in brand installations is becoming increasingly popular, providing a unique visual experience for event attendees.
Where This Applies
- Event Marketing
- Event marketing companies can create elaborate and customized installations for their clients, providing a unique brand experience for event attendees.
- Alcohol Industry
- Alcohol brands can utilize innovative and multisensory activations to stand out in a crowded market and create brand loyalty among consumers.
- Design Industry
- Designers can incorporate postmodern aesthetics into brand installations and activations, creating a visually striking and memorable experience for attendees.
