These happiness-themed brand innovations range from joy-sharing newsstands to happiness courses that are offered for free online.
With more consumers prioritizing their happiness and their emotional and mental wellbeing, brands are taking notice and are aiming to reach their core audience in more thoughtful and authentic ways. Standouts include LG's 'Experience Happiness' campaign that spotlights the tech giant's latest social good initiative. Focused on helping youth de-stress, the initiative addresses the overwhelming social and academic pressures faced by teens, bringing awareness about the importance of communication and mental wellness.
Additional examples to note include Buzzfeed's recent MoodFeed feature that syncs content to a user's emotional state. The feature allows users to select one of six moods -- curious, stressed, bored, nostalgic, joyful or hungry -- curating content to match their mood while also featuring AI capabilities that will track content to better tailor it to users.
From Online Happiness Courses to Joyful Wellness Kits
Mood-Altering Face Mists
St. Ives' Face Mists are Hydrating, Relaxing and Energizing
Spiritual Life Enhancement Cards
The 'Oracles from Norway' Cards Help Improve Happiness
Mike's Hard Lemonade's 'Happy Feed' Shares Good News
Emotionally Tailored Content
Buzzfeed Adds a MoodFeed Feature That Syncs Content to a Users Mood
Tech Brand Happiness Initiatives
LG's 'Experience Happiness' Campaign Aims to Help Youth De-Stress
Happiness-Themed Yogurt Experiences
Onken Yoghurt Launched 'The Haus of Inner Happiness' Pop-Up
Socialization Encouragement Workplace Apps
The 'LEAD' App Facilitates Relationship Building
Motivational Coaching Journal Apps
The 'DailyState' App Has Users Set Goals and Journal Progress
Virtual Employee Engagement Workspaces
'Teami' Helps Bolster Happiness and Productivity
Curated Daily Poetry Apps
The Universe Loves You Offers Beautiful Thoughts Daily
Happiness-Centric Essential Oil Kits
Happy Spritz' 'Be Happy' Mini Box Set Boasts Mindfulness
Free Online Happiness Courses
Yale is Offering a Free Course to All, 'The Science of Well-Being'
Joyful Homeware Collections
The Shop at KonMari Shares Items Designed to Spark Joy
Furniture Brand Happiness Experiments
IKEA Wants to Send a 'Happiness Hunter' to Denmark
Empowering Jewelry Charms
The Limited-Edition UNICEF Pandora Me Charms Target Gen Z